The SEO tools market has never been stronger. For any SEO task there’s a dozen tools waiting. However, finding the right one for you might take more than just your time.

A huge portion of SEO tools force you to buy before you get to experience them. Not so with tools on this list — each one has a functional free trial, letting you experience the entire functionality without risking spending a dime.

Overview:

  • 7 days free trial
  • Handles the entire SEO workflow
  • Desktop software
  • No limits on features in paid version
  • There is a functional free version
  • No credit card needed
  • Once the trial’s over, you’re automatically demoted to the free version

Standout features:

SEO PowerSuite is an umbrella suite containing four SEO tools: one for rank tracking, one for technical and on-page SEO audit, one for backlink analysis, and one for link building.

The key feature of this SEO software is doing away with limits. The desktop nature of the SEO tools themselves allows users to create as many projects, track as many keywords, research as many backlinks etc. as you could ever need.

In addition, with every single task you get to research your competition as well — see their backlink history, ranking keywords, on-page SEO tactics.

Software pricing:

Free version available
Professional is $299/year
Enterprise is $699/year

Overview:

  • 2 weeks free trial
  • Handles the entire SEO workflow
  • Cloud-based tool
  • Adjustable pricing to pay for the features you use
  • No free option
  • No need to input your credit card
  • Once the trial is over, you can’t use this SEO tool

Standout features:

On top of providing you with instruments for rank tracking, backlink research, and more, a standout feature is their Lead generation tool.

Admittedly, this feature is most suitable for an SEO agency: you get to place a webform on your website connected to SE Ranking API. Then, the user gets a chance to put in their contact info and have the pages they want instantly audited.

So you get the info on a potential hot lead interested in your services, and they get a detailed audit report for the page they’re interested in, which is a win-win situation.

Software pricing:

Depending on the kind of limits you set on your SEO activities:
Optimum will cost you $372-660/year
Plus — $852-1,428/year
Enterprise — $1,812-8,628/year.

Overview:

  • 2 weeks free trial
  • Handles rank tracking
  • Cloud-based
  • No free version

Standout features:

AccuRanker has earned a reputation as one of the most reliable rank tracking tools on the market, and for good reason.

Providing automatic ranking updates every day (plus on command), AccuRanker guarantees you’re always up to date on your (and your competitors’) ranking keywords.

With a clean, functional UI, AccuRanker will be easy to grasp for the SEO experts of any level, and it’s one of the most reliable rank tracking sources you can possibly turn to. It can be tough easily deciphering their tiger-mascot Google Grump, but it’s still a great rank tracking tool with a free trial.

Software pricing:

Instead of the conventional “plans”, you get to adjust your own limits. Depending on the amount of keywords you need, you’ll pay between €1,068/year and €21,348/year.

Overview:

  • 30 days free trial
  • Handles the entire SEO workflow
  • Cloud-based tool
  • No free version
  • Credit card required
  • After trial, you get charged for a month

Standout features:

Even though Moz Pro is a one-stop-shop SEO tool, it’s biggest strength might be its backlink database.

Even though Moz Pro doesn’t provide PPC functionality like SEMrush, or social media management tools like SE Ranking, its exceptional backlink database coupled with a robust learning center for SEO novices make it a great tool for any digital marketer.

Considering the price tag, it’s best suited for a marketer working with a larger budget.

Software pricing:

Standard plan is $950/year
Medium is $1,719/year
Large is $2,390/year
Premium is $5,750/year.

Overview:

  • 7 days free trial
  • All-in-one SEO solution
  • Web-based
  • No free version
  • After trial, you lose access to the tool

Standout features:

Raven Tools is one of the best Frankenstein SEO tools out there. Combining the APIs of both Moz and Majestic, the idea is to create an SEO tool that truly provides the best possible experience to digital marketers.

Using different dashboards, you’ll get to do everything SEO-related from tracking your keywords and competitors, to running you ad campaigns.

Additionally, there’s email service integration — so you stay on top of your newsletter as well. Since the limits on SEO features in Raven Tools are still pretty significant, it seems best suited for an in-house SEO expert running an all-out SEO campaign.

Software pricing:

Start license is $948/year
Grow is $1,668/year
Thrive is $2,988/year
Lead is $4,788/year.

Overview:

  • 7 day free trial of either Pro or Guru plan
  • Credit card required
  • All-in-one SEO software;
  • Web-based;
  • Free version available
  • After trial, you get charged for the month of a plan you decided to try

Standout features:

SEMrush needs very little introduction. A real legend in the world of SEO, it’s easily one of the biggest and most comprehensive SEO tools out there.

A combination of a higher-than-average price tag and a robust functionality, including PPC features, make it the perfect choice for SEO experts working with multiple clients and agencies.

For the rest of us, or those wanting to partake in the SEO feast that is SEMrush, there is an extremely limited free version that you can use for free.

Software pricing:

Pro plan is $999.36/year,
Guru is $1,999.36/year,
Business is $3,999.36/year

Overview:

  • 2 weeks free trial
  • No credit card required
  • Handles website audit & competition analysis
  • Desktop-based
  • No free version
  • After trial, you lose access to the tool

Standout features:

Netpeak software combines two apps in one. Its Spider tool does SEO crawls and can be used to audit your pages, as well as find backlinks. The Checker, on the other hand, lets you do SEO competition analysis and scrape the SERPs.

The good news is you can buy just one of the apps, and use it as you need it, saving you money. However, to get Google Search Console integration and crawl more than one domain, you’ll need to pay up for a Pro version, suited for agencies more than anybody else.

Software pricing:

Standart plan is $364.80/year
Pro is $556.80/year.

Overview:

  • 30 days free trial
  • No credit card required
  • Handles backlink research & rank tracking;
  • No free version
  • After trial you lose access to the tool

Standout features:

Manage Backlinks, true to its name, is tailored for backlink research. Even though it tackles rank tracking of your keywords as well, its flagship SEO functionality is definitely backlinks.

With Manage Backlinks, the entire workflow of handling your backlink profile, from auditing to disavowing the spam links, and even competitor research, is done within a single dashboard.

This SEO tool is perfect for a business owner or a webmaster without a large budget running a mid-volume SEO campaign.

Software pricing:

So this gets a bit complicated:

Start plan is $249/year

Plus is $474/year

Professional is $899/year

5D4C is $1,061/year;

7D4C is $1,399/year;

10D4C is $1,874/year.

There’s also a Custom plan if you need extended limits, and its price will depend on your particular arrangement with Monitor Backlinks.

Overview:

  • 14 days free trial
  • No credit card needed
  • Handles keyword research, rank tracking & website audit
  • Social media integrations;
  • No free version

Standout features:

Rank Ranger handles quite a lot of SEO workflow, and, thanks to a huge line of integrations, can serve as the base of operations for most any webmaster or in-house SEO expert.

You can integrate the tools from Google/YouTube Ads, notification service Twilio, and email service MailChimp. Considering the price of the offering, it seems best suited for an in-house digital marketer running a campaign going beyond SEO.

Software pricing:

Basic costs $69/mo,
Standard is $119/mo
Pro is $399/mo.

Overview:

  • 7 days free trial
  • Credit card needed
  • Handles site audit, link analysis, and rank tracking
  • No free version
  • After trial, you get charged for the next month

Standout features:

Cognitive SEO is aiming at the SEO professionals looking to step up their content marketing game.

Even though you cannot manage your CPC campaigns and SEO competitor research, you get to audit the pages you currently have, analyse the backlinks you’ve got, and monitor your rankings for target keywords.

Thanks to robust functionality, you get to run a large-volume content campaign with Cognitive SEO for a relatively low price, making this perfect for a webmaster or a blogger working with a budget.

Software pricing:

Starter plan is $1,068/year;
Business plan is completely customizable and its pricing will depend on your particular deal with CognitiveSEO.

Be mindful of the tools you pick

Let’s face it: choosing a new SEO tool is a pain. It’s tough to get used to the new dashboard, new buttons, new design.

But the world of SEO tools is so big right now, that we can’t allow ourselves to risk losing out on a brilliant tool that could get us the rankings and the traffic we need.

And with the tools on this list, experimenting will be as easy as signing up for a new SEO tool.