For those of you who want or are working in the field of content writers or copy writers on blogs / websites, you must be familiar with the term SEO friendly. Especially if you are a blogger in the world internet marketing or online business, then SEO is an integral part of your blogging activities.
In fact, SEO stands for Search Engine Optimization or referred to as a technique for optimizing the google search engine. SEO is widely applied to the content used in online business, especially articles. That is why in this article we will discuss how to write SEO friendly articles properly and correctly.
Why should the posted articles be written based on SEO rules?
The main reason is to get the top position in search engines so that visitor traffic increases. What’s the point of having a website with a cool design but no visitors reading at all?
If we want to win the SEO competition, a commitment is needed to always present SEO Friendly articles, so that your website becomes popular and can become an authority in the field / niche that you are discussing.
So, how do you write good and correct SEO Friendly articles? Here’s a guide:
1. Use keywords that visitors are looking for
First of all, you have to look for keywords (keywords) that your web visitors may be looking for a lot, don’t forget to adjust these keywords as well as written in the section title or your site title. Because Google provides a large portion of the ranking on websites that have keyword relevance in the title section.
These keywords will be typed into the google search engine by the audience, and if your website title contains keywords, readers will have the opportunity to click on your search listing.
You can use ahrefs, KeywordTool.io, and the google keyword planner tool on adwords, then enter the keywords you want and don’t forget to adjust them to the country first. But remember, don’t forget to target derived keywords long tail (not the main keyword) which has a high amount of traffic.
2. Use Focused Keywords Appropriately
Even though you are aiming for keywords that make your article top ranking, that doesn’t mean you are over-using it. There are rules to repeat these keywords. For example, for an article that is 800 words long, you should repeat the keyword 4 times. This also applies to its multiples, so 600 words then 2 times, and so on.
In addition, the keywords that you put in the article content must be easy for humans to read. Because those who will read the article later are the audience, not the Google search engine.
We also have to enter other keywords that may be relevant to our main keywords. Suppose I sell USB, then I will insert the keyword thumb drives, flash disks, USB drives, etc.
The second example: if my online shop sells table mats, then I can use keywords like tablecloths, dining mats, etc. Thus, prospective buyers who use different terms will still get the same product that you offer. Use the google keyword tool to search for synonyms, or LSIGraph.com to find LSI words that are relevant to your product.
3. Articles Must Be Worth Reading
As mentioned earlier, the article that you make must be worth reading. If you try to make articles at random, what else keyword stuffing, then later the bounce rate of your site will be high which is a sign that readers are not satisfied with the quality of your content. Then google will lower your site ranking from the SERP.
The way to write articles that are worth reading is by researching the topics to be discussed, then self-editing or editing them. You can do this with a 1 hour break after writing an article.
If you don’t have time to spare, you can ask a friend to help you proofread the article. Then ask what they think about the contents of the article, whether it can be understood or not. You can use peer criticism to improve the articles you make.
4. Make sure the article answers visitors questions
Just like the point above, the indicators that indicate the articles you create can answer these audience questions are determined by Google based on:
- The amount of time the reader spends reading the article. The longer it takes, indicating that the reader is satisfied with your article.
- Articles read by visitors are shared or not, for example through social media. In order for your article to be shared, be as complete as possible.
If these two things have been fulfilled, then Google will provide additional points for your article.
Suppose you write articles about how to get money from blogs without capital in your post, then as much as possible answer these questions by presenting relevant articles and providing real examples of how to make money from the internet. For example, you can explain all available alternatives to making money online, such as adsense, affiliates, advertising, participating in reviews, creating online stores, dropshipping, then making case studies, or success stories from other people who are successful from internet marketing, etc. The more attractive the better.
Then when you finish writing the article, try asking yourself. Has my writing answered the reader’s question? Will readers be satisfied with the quality of my articles?
When readers are satisfied with your article, it is likely that Google will reward your site with a higher ranking position.
5. Take advantage of Internal and External Links
The function of both link this is to complete the explanation of the contents of the article that you have not included to the readers. Internal links refer to other articles on your blog. While external links refer to articles on other blogs.
The purpose of including internal links is to increase the length of time readers spend visiting your website, thereby helping Google understand the topics of the web that you manage. Meanwhile, external links have the main purpose of convincing readers of the results of your research.
With these two links, the reader’s knowledge will be wider and your web ranking will increase.
6. Image Optimization
You can enter keywords in the alt tag and image title section so that the image is included in Google ranking. The second optimization is to reduce the size of the image.
This image optimization aims to speed up the process of loading articles on your website. Because images that have a large size (between 1 MB and more) can hinder the loading process, which will make the audience tired of opening your blog.
How to optimize images can be done by compressing images before uploading them on the web. Because in this way, you can reduce the image file size without reducing its quality.
To make this work easier, you can use the following service sites: compressjpeg.com, kraken.io, and tinypng.com
7. Use a Unique Perspective
The uniqueness of the point of view expressed in the content of the article makes your blog stand out from other blogs. This unique point of view, for example, relates to your personal experience on the topic, while remaining consistent on the focus of the keywords you use. Thus readers will enjoy the content that you provide more and may share your articles on social media where your website will get extra traffic in the future.
8. Ensure Optimal Length of Articles
Based on research, the Orbit Media Study reveals that the average number of words used in an article is 1,142 words. However, if you are only able to write 500 words that is fine, because that is the minimum number. In general, to be able to get the top ranking, usually Google will choose articles with a word count above 1000 words. But remember, quantity must be accompanied by quality too.
9. Take advantage of Heading and Subheading
Articles on the internet usually have paragraphs as short as possible so that it doesn’t make readers bored and easily understands your article. This short paragraph usually consists of 3 to 4 lines, then interspersed with headings or subheadings.
With a section in the form of headings or subheadings, you can help readers find the subject matter of the article, readers don’t get bored, and also make the article structure more organized.
You can use the table of contents using a plugin table of content which is provided free by wordpress so that the headings and subheadings are automatically included in the table of contents.
10. Promote Your Articles
Actually, this section is not included in the SEO Friendly article writing technique. However, to get a higher number of visitors, you need to promote your articles both through social media and email marketing.
If visitor traffic increases, then the chances of your content getting shares, likes, indexed quickly, as well as getting backlinks in the future will increase. Which can have a positive impact on the SEO of your site.
These are the 10 ways that you must do to write good and correct SEO friendly articles. Broadly speaking, apart from implementing the SEO components, you also have to compose sentences according to the aesthetics of article writing. Because later those who read are humans, not robots. And you also have to make sure that your article answers readers’ questions.
Articles that are quality, memorable, and interesting according to human judgment will make Google place your content on the top of the page. For that, make your blog / website have a different characteristic from other blogs and can provide complete information for visitors, so that it has an impact on the increasing number of web visitor traffic.