For those of you who want or are working in the field of content writer or copy writer on blogs/websites, you must be familiar with the term SEO friendly. Especially if you are a blogger who is in the world internet marketing or online business, then SEO is an integral part of your blogging activities.
Actually, SEO is an abbreviation of Search Engine Optimization or referred to as a technique for optimizing the Google search engine. SEO is widely applied to content used in online business, especially articles. That is why in this article we will discuss how to write SEO-friendly articles (SEO Friendly) properly and correctly.
Why should articles posted be written based on SEO rules?
The main reason is to get a top position in search engines so that visitor traffic increases. What’s the point of having a website that has a cool design but no visitors read at all?
If we want to win the SEO competition, it takes a commitment to always present SEO Friendly articles, so that your website becomes popular and can become an authority in the field / niche you are discussing.
So, how to write good and correct SEO Friendly articles? Here’s the guide:
1. Use Keywords Most Visitors Are Searching For
First of all, you have to look for keywords (keywords) that may be sought after by your web visitors, don’t forget to adjust these keywords as well as write them in the section below. title or the title of your site. Because Google gives a large portion of the ranking on websites that have keyword relevance in the title section.
These keywords will be typed in the Google search engine by the audience, and if your website title contains keywords, readers will have the opportunity to click on your search listing.
You can use ahrefs, KeywordTool.io, and google keyword planner tool in adwords, then enter the keywords you want and don’t forget to adjust them to the country first. But remember, don’t forget to target derived keywords long tail (not the main keyword) that has a high amount of traffic.
2. Use Keyword Focus Properly
Even though you are targeting keywords that make articles rank at the top, that doesn’t mean you use them excessively. To repeat the keyword there are rules. For example, for an article that is 800 words long, you should repeat the keyword 4 times. This also applies to multiples, so 600 words then 2 times, and so on.
In addition, the keywords that you put in the content of the article must be easy for humans to read. Because what will read the article later is the audience, not the Google search engine.
We also have to include other keywords that may be relevant to our main keywords. Suppose I sell USB, then I will insert the keywords thumb drive, flash disk, USB drive, etc.
The second example: if my online shop sells table mats, then I can use keywords such as tablecloths, dining mats, etc. Thus, potential buyers who use different terms will still get the same product that you offer. Use the google keyword tool to find synonyms, or LSIGraph.com to find LSI words that are relevant to your product.
3. Articles Must Be Worth Reading
As mentioned earlier, the article that you create must be worth reading. If you try to make a random article, what more keywords stuffing, then later the bounce rate of your site will be high which is a sign that readers are not satisfied with the quality of your content. Then google will lower your site’s ranking from the SERP.
The way to write articles that are worth reading is to research the topics to be discussed, then do self-editing or editing. You can do this with a 1 hour break after writing an article.
If you don’t have free time, you can ask a friend to help correct the article. Then ask them what they think about the content of the article, whether it is understandable or not. You can use your friends’ comments to improve the articles you make.
4. Make Sure Articles Answer Visitors’ Questions
Just like the point above, the indicators that indicate the articles you create can answer the audience’s questions are determined by Google based on:
- The length of time the reader spends reading the article. The longer it takes, the more satisfied the reader is with your article.
- Articles that visitors read are shared or not, for example through social media. In order for your article to be shared, make it as complete as possible.
If these two things are met, then Google will give additional points for your article.
Suppose you write an article about how to earn money from a blog without capital in your post, then as much as possible answer these questions by presenting relevant articles and providing real examples of how to make money from the internet. For example, you can explain all the alternatives for making money online, such as adsense, affiliate, advertising, participate in reviews, create an online store, dropship, then make a case study, or success stories from other people who are successful from internet marketing, etc. The more interesting the better.
Then when the article is finished you write, try to ask yourself. Has my writing answered the reader’s question? Will readers be satisfied with the quality of my articles?
When readers are satisfied with your article, it is likely that Google will also reward your site with a higher ranking position.
5. Take advantage of Internal and External Links
Functions of both link This is to complete the explanation of the contents of the article that you have not included to the readers. Internal links refer to other articles on your blog. While external links refer to articles on other blogs.
The purpose of including internal links is to increase the length of time readers spend visiting your website, thereby helping Google understand the topics of the web you manage. While external links have the main purpose of convincing readers of the results of the research you do.
With these two links, the reader’s knowledge will be wider and your web ranking will increase.
6. Image Optimization
You can enter keywords in the alt tag and image titles so that the image is included in the Google rankings. The second optimization is to reduce the size of the image.
Image optimization This aims to speed up the process of loading articles on your website. Because images that have a large size (between 1 MB and more) can hinder the loading process, which will make the audience tired of opening your blog.
How to optimize images can be done by compressing images before uploading them on the web. Because in this way, you can reduce the file size of the image without reducing its quality.
To make this work easier, you can use the following service sites: compressjpeg.com, kraken.io, and tinypng.com
7. Use a Unique Perspective
The unique point of view expressed in the content of the article makes your blog stand out from other blogs. This unique point of view, for example, relates to your personal experience on the topic, while remaining consistent with the focus keywords you use. Thus readers will enjoy the content you provide more and may share your articles on social media where your website will get extra traffic in the future.
8. Ensure Optimal Article Length
Based on research, the Orbit Media Study revealed that the average number of words used in an article is 1,142 words. However, if you can only write 500 words, that’s fine, because that’s the minimum. In general, to be able to get the top ranking, usually Google will choose articles whose word count is above 1000 words. But remember, quantity must be accompanied by quality as well.
9. Take advantage of Headings and Subheadings
Articles on the internet usually have paragraphs as short as possible so that they do not saturate the reader and make it easier for them to understand your article. This short paragraph usually consists of 3 to 4 lines, then interspersed with headings or subheadings.
With a section in the form of headings or subheadings, you can help readers find the subject of the article, readers don’t get bored, and also make the article structure more organized.
You can use the table of contents using a plugin table of content which is provided free by wordpress so that the headings and subheadings were automatically included in the table of contents.
10. Promote Your Articles
Actually, this section is not included in the SEO Friendly article writing technique. But to get more visitors, you need to promote your articles both through social media and email marketing.
If visitor traffic increases, then the chances of your content getting shares, likes, indexed quicklyas well as get backlinks will increase in the future. Which can have a positive impact on your site’s SEO.
Thus 10 ways you should do to write SEO-friendly articles that are good and right. Broadly speaking, in addition to implementing SEO components, you also have to compose sentences according to the aesthetics of writing articles. Because later reading will be humans, not robots. And you also have to make sure that your article does answer the reader’s question.
Articles that are quality, memorable, and interesting according to human judgment will make Google place your content on the top page. For that, make your blog / website have a different characteristic from other blogs and can provide complete information for visitors, so that it has an impact on visitor traffic more and more websites.