SEO.OR.ID – SEO For New Sites , Discover 8 quick ways to start new website SEO and kickstart your performance in organic search
Websites can take time to return the investment of money and resources you put into them.
That doesn’t mean you have to sit back and wait for the day to come.
In fact, there are many things you can control with search engine optimization.
There is a factor SEO specials that you can use to get quick wins with your new site.
I recommend the following SEO monitoring and optimization tactics so you can measure your website’s visibility in search and position it for success.
Prepare Analysis And Diagnostic Tools
To find out how well your site is performing and to measure improvements and profits along the way, you’ll want to get Google Analytics or a similar website analysis tool to track visitors to your site and their behavior on it.
There’s a lot you can learn in terms of insights from web analytics and it can be helpful to have objective benchmarks or baselines from which to operate from across different areas of traffic, content, conversions, and more.
Also, you should get a Google Search Console and Bing Webmaster Tools account.
That will provide more information about how search engines view your site and provide additional keyword performance data that Google Analytics does not have.
Mapping Optimal Site Architecture
Just like outlining a paper at school or a stream of books, we should do the same with our website content.
Adult books are often not one chapter with everything crammed into them. Likewise, a website shouldn’t have everything jammed into one page.
Most of the time the home page is navigation that introduces a brand or organization and directs the user to another page on the site. Think about how deep you get your content.
Whether it’s an informational topic, ecommerce, or any other type of topic, organize it in a way that makes sense and goes from general to specific.
Don’t try to fit too much into one page.
Add sub-pages if topics and sub-topics require them.
Long-form content is great for technical and specific topics.
However, it’s also wise to allow users to click through and go deeper in their own terms versus flooding them.
In addition, search engines can see the vertical depth of content in addition to page width and top-level sections.
Be Strategic With Internal Link Structure
Inbound links to your site from other sites provide authority status for your pages and your site as a whole.
The process of sharing that value does not stop at the page that receives the link.
How you link to pages within your site can have a huge impact on the value of the page and the value of the links distributed throughout the site.
Know or remember that you don’t want to link to every other page on the site from every page.
Keep your top-level navigation focused and only link when it’s relevant and necessary.
That will help you pass page value to your desired area in a focused way.
When every page has links translated to every other page, it’s messy and doesn’t help prioritize link authority values and also erodes the work you’ve done to clean up your site architecture for search engines.
Create Quality Content
More content – as long as it’s relevant, high quality and useful to your audience is always better.
Whether you’re extending an existing page, adding more, or going further, do it.
This is your chance to see how your migration or new site launch is going and get started.
If you have thin pages with little text or many pages that have significant overlap or duplicate content relative to others on the site, find ways to improve or eliminate those pages.
Going back to the site architecture and internal linking details I shared, you don’t want to spoil the format and effort.
Monitoring And Solving Indexing Problems
The number one priority is to make sure you have your XML sitemap , robots.txt , and canonical commands and in-page indexing in good place.
From there, you can monitor how fast search engines are indexing your pages.
You may feel like it’s overkill, but spending a lot of time on Google Search Console and Bing Webmaster Tools makes sure that the sitemap is validated and the pages indexed are the ones you expect and in order of priority.
Don’t assume that you will build it and Google is coming.
Submit something, watch for errors, and monitor the entire indexing process to ensure it runs as quickly as possible and any errors are addressed promptly.
Optimize Page Speed
Like content, don’t settle for page load times.
Evaluate page speed on your site using a tool like Google Chrome’s Lighthouse audit developer tool.
Is it fast? Then make it even faster!
Slow or not up to industry benchmarks? Faster!
Don’t neglect speed or push until later in the process.
Lean on dev and IT resources as you can to push the maximum speed you can reasonably achieve.
Time is of the essence and you don’t want to invest in many other optimization areas with subpar speed profiles.
Keep Coding Simple
If you have speed issues, indexing issues, or overall code issues, you should dive deeper.
Many content management systems include plugins and bloated code that are not needed or useful.
Developer shortcuts (I love developers – I don’t underestimate them) or out-of-the-box stuff you don’t need can affect speed and indexing.
They can also cause headaches for you when uploading or updating content if they break frequently.
The minimalistic and clean code helps you across the spectrum affecting the quick wins I’ve outlined.
Build Links And Quotes
External authority and validation signals are important.
Based on what I noted in the internal links section, you should think about any and all links that could result in other credible sitelinks to your site.
Think about the partnerships, charities, customers, memberships, trade associations, credentials, and credible directories that your site can and should link to.
Make a list and plan to create those links on the web to reflect real-life relationships.
Beware of pitfalls and shortcuts with purchase links that can get you into trouble as you go through the process.
Other types of links or mentions that add credibility are often referred to as citations.
This can be obtained by creating a Google Maps listing via a Google Business Profile , by submitting to data aggregation services, and other leading map directories and sites on the web.
All these links and mentions grow an imprint for your brand and point to your website as the center or authority for your business or organization.
Taking a proactive approach with a new website to achieve a quick win can help reduce the time it takes to get the visibility you deserve for your new website.
New sites take time to build authority status from external links and from having relevant content that search engines find better than other sites featuring similar topics.
SEO is not a set-it-and-forget-it thing.
However, if you dive into the quick win area and focus on what you can monitor and improve, you will give your site a better head start and a chance to return on investment and work towards your goals in a faster time frame.