A look into CAMPUS, ShopBack’s new Singapore HQ at Pasir Panjang

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Jul 3, 2022 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

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It’s really hard to skip the outstanding ShopBack indication at the entrance of what once was a rundown university constructing at Pasir Panjang Street. The start of CAMPUS by ShopBack nowadays (July 1) marks the on the web platform’s sturdy regional development in Asia Pacific, pursuing its modern US$80 million funding.

Spanning 88,000 square ft, the web site retains the framework of the first faculty, modernised with a potent contrast of a slate gray roof against white partitions, black trim close to the home windows, and black arch doors.

The launch ceremony was kicked off by Henry Chan, co-founder and CEO of ShopBack, who 1st reminisced about building IKEA flatpacks for their 1st-ever place of work 8 several years in the past.

(L-R): Tan Kiat How, Singapore’s Senior Minister of Point out for Nationwide Development and Communications and Information and Henry Chan, CEO and co-founder of ShopBack / Graphic Credit rating: ShopBack

Around the previous 8 a long time, we have observed the evolution of our small business — from an on-line system to an omnichannel searching ecosystem. Back again then, I in no way would have imagined we’d have anything at all like CAMPUS to call our have.

With the launch of our Singapore HQ, we look for to additional fulfil our mission to boost the choices offered, by partnering retailers to deliver our products and services to more shoppers in the location.

– Henry Chan, co-founder and CEO of ShopBack

Online system to innovation hub

ShopBack uses the college as a metaphor, to build a url in between escalating a business and steady discovering by bringing personnel again to the nostalgic days of their adolescence.

“Learning doesn’t quit in college,” provides Henry.

The over-all design embraces ShopBack’s principal values: collaboration and innovation, development and understanding, and most importantly excellent reminiscences — identical to one’s schooling experience.

In CAMPUS’ Assembly Location, the ground-to-ceiling home windows enable in dazzling still filtered purely natural light. A large monitor is the major focal level of the place, and experiencing that are staggered platforms framed with cement-finished bookshelves, which provide as a seating region for townhall conferences.

On non-function times, the Assembly Spot has tables and chairs laid out, as nicely as a desk-tennis desk in the center perfect for when personnel need an enjoyment split.

CAMPUS Assembly Region / Picture Credit history: ShopBack
CAMPUS initial floor exterior, housing material creator studio, Third Space

Exiting ShopBack’s major place, the CAMPUS developing also shares the floor floor with Third Room, a content material creator studio.

3rd Space’s area extends into a full kitchen and pantry and two fully-equipped studio and enhancing areas by a corridor accented by glass-panelled arch doors.

Collaborative spaces for continual innovation

ShopBack’s collaborative workspace design and style traits translate to the offices on the 2nd and 3rd floor as well. Highlighting the 2nd ground is a prolonged bar and pantry space, equipped with sockets. The bar is also utilised for additional than just lunch, but also just after-hrs socialising.

Bar and pantry space on the second floor / Image Credit score: Vulcan Article

A unique signature of ShopBack’s places of work is its Y-formed cluster seating arrangement on both the second and third floors, producing it easier for employees to connect, collaborate and ideate.

To the remaining of the bar on the 2nd floor, hotdesk seating is devoted to the Human Useful resource (HR), Information, Structure, Threat, and Engineering groups.

Scattered on both of those finishes are enclosed assembly rooms. The 2nd flooring assembly rooms are named following ShopBack’s mascots — Penny, Nick, Monthly bill, and Happy Bag — as effectively as factors reminiscent of the previous campus this kind of as quantities 71 and 77.

(L-R): ‘Happy Bag’ assembly area, Y-formed cluster seating arrangement / Impression Credit history: ShopBack

A mural detailing ShopBack’s journey prospects you up to the 3rd flooring which homes the Company Progress and Advertising teams. Listed here, the meeting rooms are named just after well-known foodstuff from diverse sections of the region this sort of as ‘Jollibee’, ‘Xiao Long Bao’, and ‘Martabak’ — a tribute to the nations around the world that ShopBack has produced its mark on. 

Assembly home at CAMPUS / Image Credit history: ShopBack
Office conference rooms with unique names / Graphic Credit: Vulcan Write-up

Apart from the conference rooms and business desks, there are also at ease lounge areas in amongst to persuade even extra socialisation.

ShopBack is actively selecting now

Getting CAMPUS contributes to our innovation and Singapore’s e-commerce. As a organization, we can go on to innovate and be a aspect of our customer’s life from on-line to offline. We current the shopper with adaptability and manage more than their funds, as effectively as selections.

– Fern Nannaphat, Nation Basic Supervisor of ShopBack

CAMPUS will serve as a facts science investigate & advancement (R&D) hub, comprising a 50-strong crew of information experts, equipment understanding engineers, knowledge analysts, UI/UX designers, and computer software engineers.

ShopBack sooner or later seeks to further more grow its capabilities in monetary companies, with its most recent acquisition of hoolah and its recent launch of ShopBack Pay back.

To day, it has hired in excess of 300 regionally throughout the past 6 months to aid its expansion. It is also wanting to deliver onboard new hires in parts of payments, compliance, and engineering-associated roles prior to the year finishes.

Starting off out with just six crew customers in 2014, CAMPUS will now household more than 220 staff members based in Singapore. Considering that inception, it has also racked up S$3.5 billion in yearly income for 10,000 on the net and in-retailer merchants throughout 10 marketplaces.

Highlighted Image Credit rating: ShopBack



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