NEW YORK–(Business WIRE)–Accenture (NYSE: ACN) has obtained CreativeDrive, a worldwide, tech-driven information creation enterprise that simplifies, automates and scales the creative asset output process. Phrases of the transaction were being not disclosed.

The acquisition of CreativeDrive — which can help brands satisfy the at any time-increasing speed of digital and commerce channel activation — will enhance Accenture’s present written content, digital marketing, media and commerce assistance offerings. CreativeDrive’s customer roster incorporates Estée Lauder, Michael Kors and Walmart, amongst other foremost manufacturers.

“Speed is today’s currency, specifically as the COVID-19 pandemic accelerates the large disruption that manufacturers are enduring as consumers change to on the internet channels at an unparalleled rate,” stated Brian Whipple, CEO of Accenture Interactive. “The acquisition of CreativeDrive is an investment in our clientele and their potential achievement — positioning us even a lot more strongly to enable them rise to this challenge and produce a content material revolution in a artistic, cost-powerful and agile manner.”

Started in 2015, CreativeDrive has built a world-wide community of on-premise material studios created for speedy and adaptable innovative asset production across all format types, which include motion, photography, CGI and augmented actuality. In addition, its proprietary CD Suite technologies method automates key measures in the articles generation lifecycle to connect the full ecosystem of models, marketplaces, vendors and suppliers.

These abilities, combined with the scale, pace and business know-how of Accenture Operations, supplies firms with a complete giving throughout material creation creation and distribution.

Manish Sharma, group main govt of Accenture Operations, mentioned, “We help clients push progress by giving them with agile and scalable remedies. CreativeDrive’s small business model — presenting the benefit of an in-house written content studio model with proprietary technological innovation — gives transparency, the means to get merchandise and expert services to industry rapidly, and details insights to allow success. Shoppers will profit from our merged abilities and we’re fired up to have them sign up for the Accenture spouse and children.”

Today’s makes desire the capability to create articles with top quality, regularity and scale across a number of markets, and CreativeDrive’s worldwide footprint will help that need to have. Headquartered in New York Metropolis, with further spots throughout the U.S., Australia, Brazil, China, Costa Rica, Singapore, South Africa, and the U.K., CreativeDrive has close to 700 staff members and above 400,000 square ft of in good shape-for-purpose studio house for managed manufacturing shoots and co-creation with clientele.

“We are thrilled to be joining forces with Accenture to help customers fulfill their accelerated demand for personalised and persuasive content material at scale, specially as quite a few models right now wrestle with a fragmented strategy,” reported Myles Peacock, CEO, CreativeDrive. “As portion of Accenture, we’ll be able to develop a holistic experience for makes — from information capture via cross-channel activation — and meet the radically evolving demands of makes currently.”

About Accenture

Accenture is a primary worldwide professional expert services firm, giving a broad selection of expert services in tactic and consulting, interactive, technological know-how and functions, with digital abilities across all of these products and services. We merge unmatched working experience and specialized abilities across extra than 40 industries — run by the world’s major network of Advanced Technology and Intelligent Functions facilities. With 513,000 folks serving clients in far more than 120 international locations, Accenture delivers continuous innovation to help customers improve their efficiency and build long lasting benefit throughout their enterprises. Visit us at

Accenture Interactive is reimagining organization via knowledge. We drive sustainable expansion by making significant encounters that live at the intersection of goal and innovation. By connecting deep human and business insights with the prospects of engineering, we style, create, communicate and run encounters that make life simpler, a lot more effective and rewarding. Accenture Interactive is rated the world’s premier digital agency by Advert Age and has been named a Most Progressive Firm by Quickly Enterprise. To study extra, follow us @AccentureACTIVE and stop by

Forward-Seeking Statements

Besides for the historic details and discussions contained herein, statements in this news release could represent forward-on the lookout statements in just the which means of the Personal Securities Litigation Reform Act of 1995. Words and phrases these kinds of as “may,” “will,” “should,” “likely,” “anticipates,” “expects,” “intends,” “plans,” “projects,” “believes,” “estimates,” “positioned,” “outlook” and related expressions are applied to recognize these forward-wanting statements. These statements include a selection of dangers, uncertainties and other aspects that could induce true effects to differ materially from those expressed or implied. For a dialogue of risks and steps taken in reaction to the coronavirus (COVID-19) pandemic, see “Our results of operations have been substantially adversely influenced and could in the potential be materially adversely impacted by the COVID-19 pandemic” less than Item 1A, “Risk Factors” in Accenture plc’s Quarterly Report on Type 10-Q for the quarterly time period finished Could 31, 2020. Numerous of the next challenges, uncertainties and other elements discovered down below are, and will be, amplified by the COVID-19 pandemic. These dangers include things like, without the need of limitation, dangers that: the transaction may well not attain the expected gains for Accenture Accenture’s benefits of operations have been appreciably adversely affected and could in the long run be materially adversely impacted by the COVID-19 pandemic Accenture’s results of functions could be adversely affected by volatile, damaging or uncertain financial and political disorders and the consequences of these problems on the company’s clients’ enterprises and amounts of small business exercise Accenture’s small business is dependent on making and sustaining ongoing, profitable customer need for the company’s services and options which includes as a result of the adaptation and growth of its services and methods in response to ongoing variations in engineering and choices, and a considerable reduction in such demand from customers or an incapacity to respond to the evolving technological environment could materially influence the company’s success of functions if Accenture is not able to retain its source of techniques and assets in harmony with client demand from customers all around the entire world and draw in and retain pros with robust management expertise, the company’s organization, the utilization fee of the company’s experts and the company’s benefits of functions might be materially adversely affected Accenture could face legal, reputational and economical pitfalls if the business fails to protect customer and/or enterprise knowledge from stability breaches or cyberattacks the marketplaces in which Accenture operates are very competitive, and Accenture may possibly not be capable to contend successfully changes in Accenture’s amount of taxes, as perfectly as audits, investigations and tax proceedings, or alterations in tax legal guidelines or in their interpretation or enforcement, could have a content adverse impact on the company’s helpful tax fee, outcomes of operations, money flows and money ailment Accenture’s profitability could materially endure if the business is not able to get hold of favorable pricing for its companies and solutions, if the corporation is unable to continue being aggressive, if its expense-management techniques are unsuccessful or if it encounters shipping and delivery inefficiencies Accenture’s final results of functions could be materially adversely influenced by fluctuations in foreign forex trade prices as a outcome of Accenture’s geographically assorted functions and its expansion approach to carry on to broaden in its key marketplaces about the environment, the firm is extra vulnerable to particular risks Accenture’s organization could be materially adversely impacted if the business incurs authorized liability Accenture’s do the job with governing administration clients exposes the company to more hazards inherent in the government contracting ecosystem if Accenture is not able to take care of the organizational troubles involved with its dimensions, the corporation may possibly be unable to accomplish its business enterprise aims Accenture’s means to catch the attention of and retain small business and personnel may possibly rely on its standing in the marketplace if Accenture does not productively take care of and build its associations with crucial alliance companions or fails to anticipate and establish new alliances in new technologies, the company’s final results of operations could be adversely affected Accenture could possibly not be successful at buying, investing in or integrating enterprises, moving into into joint ventures or divesting organizations if Accenture is unable to defend or implement its mental property legal rights or if Accenture’s products and services or options infringe upon the intellectual residence legal rights of other folks or the company loses its skill to make use of the intellectual property of many others, its enterprise could be adversely influenced Accenture’s benefits of operations and share price could be adversely influenced if it is not able to preserve powerful internal controls changes to accounting expectations or in the estimates and assumptions Accenture tends to make in connection with the planning of its consolidated money statements could adversely have an impact on its economic final results lots of of Accenture’s contracts contain costs issue to the attainment of targets or specific provider ranges, which could increase the variability of the company’s revenues and effects its margins Accenture could possibly be unable to access added funds on favorable terms or at all and if the organization raises fairness cash, it could dilute its shareholders’ possession interest in the firm Accenture may possibly be topic to criticism and damaging publicity associated to its incorporation in Eire as properly as the challenges, uncertainties and other aspects reviewed below the “Risk Factors” heading in Accenture plc’s most current Annual Report on Form 10-K, Quarterly Report on Sort 10-Q and other documents filed with or furnished to the Securities and Trade Fee. Statements in this information launch speak only as of the day they were being designed, and Accenture undertakes no obligation to update any ahead-looking statements manufactured in this information launch or to conform these types of statements to precise results or modifications in Accenture’s expectations.