NEW YORK–(Business WIRE)–Accenture (NYSE: ACN) has obtained CreativeDrive, a worldwide, tech-driven information creation enterprise that simplifies, automates and scales the creative asset output process. Phrases of the transaction were being not disclosed.
The acquisition of CreativeDrive — which can help brands satisfy the at any time-increasing speed of digital and commerce channel activation — will enhance Accenture’s present written content, digital marketing, media and commerce assistance offerings. CreativeDrive’s customer roster incorporates Estée Lauder, Michael Kors and Walmart, amongst other foremost manufacturers.
“Speed is today’s currency, specifically as the COVID-19 pandemic accelerates the large disruption that manufacturers are enduring as consumers change to on the internet channels at an unparalleled rate,” stated Brian Whipple, CEO of Accenture Interactive. “The acquisition of CreativeDrive is an investment in our clientele and their potential achievement — positioning us even a lot more strongly to enable them rise to this challenge and produce a content material revolution in a artistic, cost-powerful and agile manner.”
Started in 2015, CreativeDrive has built a world-wide community of on-premise material studios created for speedy and adaptable innovative asset production across all format types, which include motion, photography, CGI and augmented actuality. In addition, its proprietary CD Suite technologies method automates key measures in the articles generation lifecycle to connect the full ecosystem of models, marketplaces, vendors and suppliers.
These abilities, combined with the scale, pace and business know-how of Accenture Operations, supplies firms with a complete giving throughout material creation creation and distribution.
Manish Sharma, group main govt of Accenture Operations, mentioned, “We help clients push progress by giving them with agile and scalable remedies. CreativeDrive’s small business model — presenting the benefit of an in-house written content studio model with proprietary technological innovation — gives transparency, the means to get merchandise and expert services to industry rapidly, and details insights to allow success. Shoppers will profit from our merged abilities and we’re fired up to have them sign up for the Accenture spouse and children.”
Today’s makes desire the capability to create articles with top quality, regularity and scale across a number of markets, and CreativeDrive’s worldwide footprint will help that need to have. Headquartered in New York Metropolis, with further spots throughout the U.S., Australia, Brazil, China, Costa Rica, Singapore, South Africa, and the U.K., CreativeDrive has close to 700 staff members and above 400,000 square ft of in good shape-for-purpose studio house for managed manufacturing shoots and co-creation with clientele.
“We are thrilled to be joining forces with Accenture to help customers fulfill their accelerated demand for personalised and persuasive content material at scale, specially as quite a few models right now wrestle with a fragmented strategy,” reported Myles Peacock, CEO, CreativeDrive. “As portion of Accenture, we’ll be able to develop a holistic experience for makes — from information capture via cross-channel activation — and meet the radically evolving demands of makes currently.”
Accenture is a primary worldwide professional expert services firm, giving a broad selection of expert services in tactic and consulting, interactive, technological know-how and functions, with digital abilities across all of these products and services. We merge unmatched working experience and specialized abilities across extra than 40 industries — run by the world’s major network of Advanced Technology and Intelligent Functions facilities. With 513,000 folks serving clients in far more than 120 international locations, Accenture delivers continuous innovation to help customers improve their efficiency and build long lasting benefit throughout their enterprises. Visit us at www.accenture.com.
Accenture Interactive is reimagining organization via knowledge. We drive sustainable expansion by making significant encounters that live at the intersection of goal and innovation. By connecting deep human and business insights with the prospects of engineering, we style, create, communicate and run encounters that make life simpler, a lot more effective and rewarding. Accenture Interactive is rated the world’s premier digital agency by Advert Age and has been named a Most Progressive Firm by Quickly Enterprise. To study extra, follow us @AccentureACTIVE and stop by www.accentureinteractive.com.
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