Boston, MA, Jan. 21, 2020 (Globe NEWSWIRE) — With the new decade just underway, Wentworth Institute of Technology is set to roll out a contemporary model id (earlier mentioned) and a strategic program that will delineate a eyesight for the university’s potential.

“Wentworth is a person of the country’s main institutions for return on investment in the STEM, structure and management education disciplines,” mentioned President Mark Thompson. “Our new brand name emphasizes that we are a neighborhood that likes to roll up its sleeves and get issues finished.”

He reported the brand name displays a new strategic vision in which students from all backgrounds prosper through significant-price, individualized applied learning activities, gaining competencies for perform and lifetime. Developing on its track record for graduating career-prepared students by way of its necessary two-year co-op application, Wentworth is also seeking to speed up and deepen mastering in conjunction with businesses and the community community. 

The new brand focuses on who Wentworth is as a university how the college appeals to prospective students, parents, college, team, donors and companions and how it distinguishes itself from its peer establishments. The strategic program rests on 4 principles—inclusive excellence, substantial-benefit studying, a transformative pupil experience and next-era partnerships.

The brand will show up across the Wentworth campus starting today, Jan. 21, claimed Michelle Davis, chief marketing and advertising officer for the university. The college will boost that launch with a marketing campaign beginning in early February, that includes digital, podcast, radio, YouTube and community transit commercials. Davis explained the main branding goals are to advise likely college students and their families about crucial Wentworth functions, together with its hallmark cooperative schooling plans, let’s-get-to-operate society and mastering-by-doing ethos.

With the support of two main Boston imaginative agencies—Small Army and Stoltze—and stakeholders throughout the Wentworth local community, the college designed a model positioning statement of, “The sooner you consider action, the faster you make improvements to your world.”

The group also developed a statement that illuminates Wentworth’s model story:

“It’s what you do proper now that defines our future—that’s the code we stay by at Wentworth. It is why we dive into our function, headfirst. When other people see a setback, we see an chance. We have a relentless impatience with the world’s issues, by no means waiting around to act and create anew. It’s a attitude that sets us aside and drives us ahead. And when it arrives to improving upon our planet, The University of Now is where by it all starts.”

The University of Now tagline will be paired with the school’s new brand (major, still left). In addition, Wentworth’s formal seal has been up to date and will stay an important model ingredient for the college.

Davis reported countrywide exploration into the Gen Z mindset and unique screening of Wentworth’s brand messaging between this population point out that Wentworth’s cooperative, useful finding out design is very appealing. A lot more than 70 p.c of Gen Z substantial university pupils are seeking for one particular of the pursuing: experiential learning options, a superior-demand from customers degree by companies or the resources to make a concrete variance in the entire world, she claimed.


Dennis Nealon
Wentworth Institute of Technologies
[email protected]