Audio-Technica has start its freshly redesigned internet site at www.audio-technica.com. The web-site makes a fully new consumer encounter for the Audio-Technica brand and was produced with a cell-to start with philosophy. As with any present-day world wide web platform, the site characteristics a responsive design architecture that interprets to whatever system the customer is making use of, therefore optimizing their practical experience.
Showcasing an intuitive and interactive resource that is material-targeted with the newest information and facts on Audio-Technica’s extensive array of microphones, headphones, turntables, cartridges and commercial audio goods, the new site also provides increased e-commerce functionality that facilitates clean, rapid online transactions 24/7 with no cost transport on buys within the U.S. The new web site serves clients in the United States, Canada, Latin America, and EMEA and contains a streamlined navigation, primary website visitors to their place with fewer clicks.
“The new A-T website was built with a cellular-1st philosophy, meaning that all people to the web site can assume the same high degree of model practical experience no make any difference their machine – mobile, tablet or desktop,” mentioned Peter Baker, Audio-Technica U.S. Creative Director. “The mobile-initial solution is important for any forward-hunting brand name that is going with the speed of their customers’ on the net expectations. The standard aesthetic of the Audio-Technica brand is simplicity, and all of our communications replicate a clear and simplistic approach, which enables our products and solutions and photography to do the talking. There are no needless interruptions, and we connect our various item combine without having remaining overpowering to our people.”
In addition to featuring classes that audio enthusiasts and industry experts have often affiliated with Audio-Technica, this kind of as headphones and microphones, the website now highlights an vital component of the brand’s rich heritage: A-T was started in 1962 developing and producing phono cartridges.
“We have a good story to convey to, a single that is deeply rooted in our founder Hideo Matsushita’s eyesight of supplying superior-quality audio for all,” says Gary Manager, Audio-Technica U.S. Promoting Director. “Cartridges are at the heart of that story. We are witnessing a revived appreciation for the vinyl analog experience with a entire new era of audiophiles. The new cartridge classification, along with our detailed line of turntables, aims not only to inform this tale, but also educate new listeners on the finer specifics of what goes into crafting planet-class cartridges.”
Additional enhancements involve a in depth Business Audio area of the web site that has been specifically intended for consultants, contractors and process integrators. This section is structured by Microphones (Boundary, Gooseneck, Hanging, etcetera.), Wireless Collection (5000, 3000, 2000, Procedure 10 Pro), Microphone Sequence (Engineered Audio, UniPoint, ProPoint), Much more (Discussion Methods, Mixers, and many others.), and Options (Training, Federal government, Conference, Theater, Worship, Hospitality).
Moreover, the website hosts the following sources: an intensive Guidance section for On the internet Orders, Warranty/Repair service, Products FAQs, Product or service Registration, Software Downloads, and many others. an “About Us” part with A-T firm history, Push Releases, Career prospects, and brand belongings a checklist of Approved Resellers a listing of Sale Goods the A-T Web site and extra.
The A-T website will be up to date on a normal basis with information of solution launches, press releases, company milestones, and many others. Website visitors are encouraged to examine the site and indicator up for A-T’s publication for item bulletins and updates via electronic mail.