LAKEWOOD, COLO. — Einstein Bros. Bagels has partnered with Over and above Meat to check its plant-based mostly Outside of Breakfast Sausage on the menu of a pick batch of Einstein Bros. dining places for a minimal time.
Starting July 16, a few Einstein Bros. places in the Denver spot will offer the Further than Sausage Spicy Sunrise Egg Sandwich, that includes a plant-based Past Breakfast Sausage patty topped with cage-free eggs, avocado, cheddar cheese and jalapeño salsa shmear served on a eco-friendly chile bagel.
“We desired to develop a menu merchandise that will make your mouth water, so we turned up the heat,” explained Chad Thompson, head of culinary innovation at Einstein Bros. Bagels. “We feel clients will agree that the Further than Sausage Spicy Sunrise is not your regular plant-based sandwich.”
Customers at these places also will have the selection to substitute Further than Breakfast Sausage on any sandwich for an upcharge of considerably less than $1.
Designed with plant-based protein from peas and brown rice, Over and above Breakfast Sausage is built to “look, cook and fulfill like regular pork breakfast sausage,” Further than Meat reported. The solution is Non-GMO Challenge confirmed, certified kosher and halal, and designed without having soy or gluten.
“As customer curiosity around plant-primarily based meat continues to grow, we’re thrilled to group up with Einstein Bros. Bagels to exam our Beyond Breakfast Sausage in the Denver region,” said Stuart Kronauge, main advertising and marketing officer for Over and above Meat. “At Over and above Meat, we’re on a mission to make delicious, wholesome and sustainable plant-primarily based meat obtainable to all, and partnerships with progressive brands like Einstein Bros. Bagels are an essential component of that journey.”