Bing has launched its very first official plugin for WordPress aimed at assisting internet site house owners get their content material indexed instantly. As an alternative of waiting around for a bingbot to crawl the internet site, the plugin notifies Bing of any new or current written content mechanically using its Post URL API.

“Bing believes that the long run for lookup engines is considerably less about crawling to find information and additional about sharing new and updated written content throughout the world wide web, a fundamental shift in the way that lookup engines cope with internet web sites,” Bing Product or service Manager Fabrice Canel reported. “Instead of checking RSS, sitemaps and HTML pages to check for new internet pages, uncover content material adjustments and/or new outbound one-way links, sites will notify search engines directly about relevant URLs altering on their web-site.”

Look for engines can acquire any place from numerous hours to a handful of weeks to crawl a site. Bing’s API lets web site homeowners to get articles indexed quickly, while eventually lowering the crawling frequency for internet sites exactly where there are no modifications. End users will need to crank out an API vital in get to configure the plugin for obtain to the Bing Webmaster Equipment API.

The new plugin also introduces a couple other alternatives for controlling URL submissions:

  • Toggle the automatic submission attribute
  • Manually post a URL to Bing Index
  • Check out record of current URL submissions from the plugin
  • Retry any unsuccessful submissions from the latest submissions record
  • Obtain new URL submissions for investigation

Canel said the Bing Webmaster Workforce endorses applying the new URL Submissions plugin as a enhance to current plugins that join web pages to Bing, these as Jetpack’s internet site verification resource, and Website positioning plugins that include XML sitemaps. Bing’s plugin is unique in that it focuses on enabling Bing to find rapid improvements on WordPress sites.

“Sitemaps are a fantastic complementary remedy to our plugin to discover all URLs on WordPress sites, but we cannot monitor each individual sitemap all the time,” Canel stated. “Only a modest share of WordPress sites are publishing content each individual day. Most are just about static and this is preferable to be notified rather of pulling information every so frequently for them. Identical for web-sites publishing often, it can help to get the material speedily indexed as an alternative of possessing to wait a extended time.”

Bing doesn’t commonly get as substantially airtime as Google and its supporting tools, considering that Google carries on to dominate the look for industry. Bing’s market share is at this time hovering at 2.75% of lookups globally on all platforms as of June 2020.

Supply: StatCounter Global Stats – Search Engine Industry Share

The search engine has observed slow but continual development in particular areas and platforms. Bing performs better globally across desktop lookups (6.08%). In the United Sates, Bing’s sector share is sitting down at 6.99% and is even bigger on US desktop searches (13.35%):

Google 87.71%
bing 6.99%
Yahoo! 3.44%
Search Engine Current market Share in US – June 2020

Bing may not boast a large slice of the search marketplace pie, but the search engine served shut to 936.5 million distinctive global visitors in the course of the thirty day period of May possibly 2020. Much more than 50 % of Bing buyers have a bachelor’s or submit graduate degree and 38% of Bing end users have an cash flow of $100,000 USD or better. Based on the demographic you are concentrating on, staying located by Bing consumers may well be just one compact factor in your site’s general achievement.

The search engine just lately current its webmaster guidelines for the first time considering the fact that 2012. If you are looking to optimize for Bing’s audience, this document contains a in depth crack down of how the search engine ranks material.