Reported from the site Backlink Service, there are several factors that search engines use in determining both rights. This is then the background of SEO. SEO or Search Engine Optimization is an effort to optimize a website for search engines in order to get a better ranking in search results.
Search engines will use certain algorithms in sorting these sites based on ranking. By using the working principle of SEO, then we adjust our website to be friendly with the algorithm.
Why is SEO Important for Websites?
Since the existence of search engines such as Google exists, almost everyone searches for information online through search engines. Based on data published by Google, sites that rank first to third get a total cumulative click of more than 50%. The first rank alone gets more than 20%. That is, it shows how important SEO is for your website, with the help of SEO you can get thousands to tens of thousands of visitors per day.
Before deciding to study SEO, you must first understand the basic concepts first. SEO is a website optimization step in order to get a top ranking on search pages on Google. Sites that are in the top position will get lots of quality visitors for free.
So, learning SEO is a must when you want to develop a career in the marketing world. However, learning SEO can sometimes be a little confusing, especially for those of you who have absolutely no knowledge of this field. You may also be confused about where to start learning from.
How to Learn SEO for Beginners
The first thing to do when learning SEO is to understand the basic concepts of SEO. Understanding SEO will indirectly help you understand the reasons why it is important.
SEO is the practice of getting traffic to a site organically from search engines so that it can indirectly improve a site’s ranking in search results.
By doing this, one of the benefits you will get is free traffic to your site in the future. Because, search engine users will open sites that are relevant to what they are looking for only on the first page of search results.
Then, you should also learn how SEO works in terms of how search engines determine which sites and content get top rankings in search results. Search engines will have certain algorithms to determine whether the site and content you offer deserves top rankings in search engines.
Keyword research is a process used in SEO to find out what keywords consumers enter into search engines regarding a particular topic. Then, learn the best way to do that keyword research. Some of the factors you should pay attention to is when learning how to best keyword research is to pay attention to search volume, relevance and competition.
The most important thing in learning keyword research is how you get to know the habits and understand the needs of consumers. If you can pay attention to this, then you can decide to choose the right keywords for the target audience according to what you want.
Next, you will be required to be able to implement these keywords in on-page SEO. On-page SEO focuses on optimizing the in-page elements of your site. It also includes how the site is structured, coded, and how the content on it is created. Examples of on-page SEO practices include entering keywords into articles, title tags, meta descriptions, to the url of the site you created. Then, don’t forget to also use cheap and reliable backlink services.
Get to know Off Page SEO Optimization Practices
Finally, you must also understand off page SEO optimization. Off page SEO refers to off-site optimization strategies that are carried out to increase your site’s ranking in search engines. It covers how you apply link building techniques.