In today’s ExchangeWire information digest: the EU launches an antitrust investigation into Google’s bid for Fitbit Twitter reveals it could be facing a fine from the FTC more than its handling of person data and a group of US lawmakers urge the FTC to examine RTB.


EU launches investigation into Google’s Fitbit bid


The EU is launching a fresh antitrust probe into Google more than the tech giant’s bid to acquire Fitbit. The Alphabet-owned lookup firm is competing with Apple and Samsung to takeover the wearable tech corporation, acquiring produced a USD $2.1bn (£1.6bn) bid to do so.

An investigation of this type is unsurprising – Google executives proved to be aware of the possibility, and attempted to stay clear of a new probe by vowing to omit Fitbit info from its advertising and marketing endeavours.

Having said that, this was not plenty of to prevent the EU Fee from investigating the bid – the regulator has expressed problems that a effective offer concerning Fitbit and Google could solidify the US-dependent look for firm’s dominance over the electronic ad current market.

In a statement, the Fee stated “The facts collected by using wrist-worn wearable equipment appears, at this stage of the Commission’s evaluation of the transaction, to be an essential benefit in the on the web promoting marketplaces.” The entire body will make your mind up by 9th December whether or not to make it possible for or avert the offer from going forward.



Twitter braces alone for FTC fantastic around dealing with of consumer information


Twitter has uncovered that it could confront a multi-million-greenback fantastic from the US Federal Trade Commission (FTC). The penalty arrives just after an FTC investigation alleged that the social media platform manufactured improper use of its users’ private info by utilising their cellphone numbers and e-mail addresses for promoting applications.

Twitter had warned traders of the chance of a financial strike soon after disclosing that it had been given a draft criticism from the FTC late previous thirty day period. The condition human body accused the organization of violating a 2011 consent settlement in between the two functions, which ordered that the system not mislead users about how it safeguards their particular data.

In its next quarter economical submitting on Monday (3rd August), Twitter mentioned that the complaint relates to the firm’s use of data for targeted advertising from 2013 to 2019. The system also unveiled that it expects the high-quality to land someplace in the location of involving USD $150m – $250m (£114.5m-£190.9m).

With the US-based business however recovering from a hack that noticed the accounts of 130 significant-profile end users compromised, the information seems to be getting even worse for Twitter.



US lawmakers call on FTC to look into RTB


A collective of US lawmakers has signed a letter to the country’s Federal Trade Fee (FTC) urging the state entire body to look into genuine-time bidding (RTB). The team, led by Democratic senator of Oregon, Ron Wyden and Republican senator of Louisiana, Invoice Cassidy, have slammed the apply for enabling “widespread privacy violations by providers in the advertising technology field.”

in the letter, which was sent to FTC chairman Joseph Simons on Friday (31st July), the bipartisan team accused ad tech firms of “selling personal facts about thousands and thousands of People gathered without their consent from their telephones, personal computers and intelligent TVs.” The criticism mirrors a quantity made to the EU Fee that the electronic advertisement acquiring method violates the Common Information Protection Regulation (GDPR).

The team emphasised that RTB facilitates the underhand collection of person information by enabling bidders to accessibility consumer data with out successful an auction. Some exchanges have reportedly exploited this procedure, coming into into auctions with the sole intention of siphoning off audience details. Even though some provide-aspect tactics have blocked exchanges suspected of participating in this exercise (acknowledged as ‘bidstream’), the group argues that more desires to be completed.

It stays to be observed how the FTC will answer to the letter, and what action, if any, it will just take.