Achieving 100 points in Google Lighthouse is not yet a special achievement for which one should call oneself good SEO. Correct use of SEO tools is a necessary but not a sufficient requirement for good rankings.
SEO tools often offer a special attraction: They reduce the complexity of search engine optimization to a few key figures. The better the key figures, the better the rankings of the relevant pages – this is often the wrong assumption.
Good scores in SEO tools alone are by no means a guarantee that a page will end up in the top positions in Google. And they are also no proof that the user of these tools would be a good SEO just because they get high scores.
Gary Illyes from Google pointed this out using the example of Google Lighthouse. This tool covers a number of criteria. In addition to key figures on loading time, this also includes some basic SEO checks. But even reaching 100 points in the “SEO” area in Lighthouse does not make a user a good search engine optimizer. Illyes wrote that this only means that you can follow some guidelines:
As is well known, SEO is much more than just optimizing scores in SEO tools. This also includes, for example, the quality of the content, the creation of relevance for the user or the target group-oriented approach. SEO tools cannot cover all of that. This requires knowledge and experience in various disciplines.
In a similar context, Johannes Müller recently pointed out that that the use of SEO plugins alone does not guarantee good rankings.
From Christian Kunz
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