Google’s Danny Sullivan answered a dilemma on Twitter Amazon dominating 9 out of ten research benefits for a query. It gives the visual appearance that Google has a area range issue.

Another person posted a screenshot showing Amazon ranking nine net pages in ten research outcomes for the query, 3 foot usb-c cables.

This is the tweet:

Google’s Danny Sullivan Suggests It’s Not Broken

Google’s Danny Sullivan answered that Google’s algorithm isn’t damaged but promised to choose it back to Google to review.

Maybe the Difficulty is Not Google

If you do a web-site lookup of tech provide website for “usb-c cables 3ft” you get a research end result like this:


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Screenshot of site search of

In this article is the NewEgg title tag:

USB 3.1 Style C Extension Cable (3ft), iXever Shorter USB-C (Gen 2 10Gbps, 20V 5A PD charging) Male to Feminine Extender Wire Compatible with Nintendo Swap, MacBook, Professional Pixel 3 2 XL –

Which is arguably their best site for the search phrase phrase, “usb-c cables 3ft” and the title tag isn’t seriously optimized for that search term phrase.

Right here is a web site lookup of Walmart.

The screenshot is of the top rated result, but all the other outcomes from Walmart ended up identical to the top rated final result in conditions of optimizing for the key word phrase, “usb-c cables 3ft”

Screenshot of site search of Walmart

Walmart has some of the best Website positioning of any on-line store.


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Still even Walmart is not very well optimized for the research phrase, “usb-c cables 3ft”

Is Amazon dominating simply because they have superior Search engine optimization?

Not actually.

What Does Bing Say?

When I am seeking to diagnose an issue linked to Google look for rankings, I just take a look at Bing for insights.

From time to time Bing will present very distinct and much better outcomes. That can indicate that one thing is likely erroneous about at Google.

For the keyword phrase “usb-c cables 3ft” Bing displays six organic search final results on the very first page of the SERPs.

Out of all those six organic research outcomes, 4 of the positions belong to Amazon.

Oh wow! What is going on, ideal?

Screenshot of Bing search results showing Amazon dominating the results

It’s possible It is Not Domain Diversity

There is a joke that goes like this:

“Let’s halt chatting about you and let’s talk about me.”

Similarly, when we talk about Google’s SERPs, we from time to time tend to grow to be Google-centered and fail to remember to contemplate that perhaps the issue isn’t Google, that maybe the challenge is exterior of Google.

In this case, the real problem was not Google, the issue appeared to be that net pages have been not optimized for the search expression.

Is that for the reason that Amazon has greater Seo?

Almost certainly not.

The USB-C spec is rather new. There are far more units utilizing common USB cables than use the USB-C sort.

Considerably less Persons Use USB-C than Use Frequent USB Cables

Screenshot showing less people use usb-c


There are significantly extra people today applying Apple Lightning Cables than are applying USB-C Cables.

But additional importantly, no person truly lookups for usb-c cables 3ft.

No Search Volume for USB-C Cables 3ft

Screenshot of Google Trends showing lack of keyword inventoryThis screenshot displays that there is pretty minor key phrase volume for the search phrase that triggers SERPs that exhibit Amazon dominating the prime 10 success.

But a whole lot of people look for for USB-C Cables


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Screenshot of Google Trends showing a lot of keyword usage

And if you look for Google for USB-C Cables, you will find there are 9 organic research effects and out of those people nine, only just one outcome belongs to Amazon.

The explanation why is probably simply because a deficiency of data. Google desires facts in buy to have an understanding of look for queries.

So if nobody’s making use of a lookup query, then it gets more challenging to understand what is intended. As you can see, both of those Bing and Google defaulted to Amazon.

Google’s Not Damaged. It’s an Oddball Research Query

Clearly, no lookup end result need to have 9 look for benefits from the exact area identify.

Nevertheless, when confronted with a research query no person uses, this is the type of matter that comes about.

It is super essential to keep an open up brain when diagnosing the lookup final results. Otherwise the real cause a website does not rank will be elusive.


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This “problem” of a Google trouble with area range could very nicely be simply just an problem connected to the search phrase phase utilised to cause this sort of consequence.

Confident it’s a bug, but this one particular phrase is not proof of a common difficulty with Google’s SERPs and domain variety.