Have you heard of SEO?
If you’ve ever heard of SEO (Search Engine Optimization), chances are you’ve also heard of SEM or Search Engine Marketing. To some people these two terms sound the same and are often mistaken for the same thing. Although both are useful for increasing awareness of your business or brand in search engines, these are two different things.
For business people or bloggers, the use of SEO is important because it will greatly affect their site traffic. Basically, the traffic of a site is closely related to the success of the site in attracting customers or audiences to your business. The bigger and more balanced your website traffic, the more potential customers who know your brand or business.
SEO and SEM have similar tasks, but how they are used and how to maintain them are very different. For those of you who are interested in this, here is a further explanation of the two terms.
What is SEO?
SEO or Search Engine Optimization is a method that is used to make a site rank at the top of searches. The intended search is a search by internet visitors using a search engine. The most widely used search engine today is Google, and Google is a search engine that uses a special algorithm.
SEO can place a site in the top position (rank) in a search by utilizing this special algorithm. Thus, when an internet user searches for something related to your business or brand, the search engine they use will immediately recommend your site as the first result.
How SEO works is not only about positioning in search, but also increasing the quality and quantity of traffic on your site. That way, your site will get to the right people to achieve your business goals (conversions), be it in the form of purchases, registrations, and so on. This is where your business or brand will start to reap the benefits.
What is the Difference between SEO and SEM?
SEO is often associated with SEM because the two are related. However, that does not mean they are the same. You should know that SEO and SEM are different, starting from the length, meaning, cost, to display in different search engines.
If the way SEO works focuses on increasing site performance, then SEM or Search Engine Marketing focuses on capturing traffic to conversions in an instant way. If spelled out, the difference between the two is:
- Search Engine Optimization works by growing a site to get a top position when searching. While Search Engine Marketing is a marketing strategy to place the site on the top page of search.
- Search Engine Optimization can be free or paid, while Search Engine Marketing must be paid.
- How SEO works can use tools or not use them, while Search Engine Marketing definitely requires Google Ads, Google Keyword Planner.
- Search Engine Optimization takes time to rank, while Search Engine Marketing works faster.
Please note that Search Engine Marketing performance is shorter because once the ad duration is up, your site’s position will drop again. Search Engine Optimization does take time, but this method will also have long-term effects.
Benefits of SEO for the site
Currently, there are many marketing channels that can be used to promote, ranging from advertising on Instagram, shorts on YouTube, and so on. However, why is the way SEO works still widely applied? The answer is because SEO is useful for:
- Make it easier for your audience to find your site. With you as the first search result that the search engine recommends to the audience, the audience will also have more confidence in your business or brand.
- Capturing the target audience desired by the business owner or blogger and increasing the potential for achieving the site’s business goals.
- Help your new site or business site introduce your audience and increase brand awareness.
- How SEO works enlarge your business opportunities, especially search engine search results can influence 39% of audience decisions. Thus, it can be one of the long-term investments of business people.
- If implemented thoroughly, SEO will be able to help increase the value of conversions and sales.
Types of SEO you need to know
In its application to sites and content, there are 3 types of SEO work that can be used. All three of them aim to increase site rankings but with different focuses. For more details, see this presentation:
1. On-Page SEO
Its main goal is to help the content on your site be found more easily by your target market. In this case, the aspects that are affected are permalinks, content titles, structure, images, and keyword distribution.
2. Off-Page SEO
How Off Page SEO works is to help search engines understand how useful and relevant content is to other people. In use, this way of working focuses on optimization:
- link building
- Increased domain authority
- Increased page authority
- Guest blog
If the optimization is precise and strong, then the search engines will have confidence that your site is useful for others so that it will be recommended more.
3. Technical SEO
How SEO works is aimed at optimizing the site structure so that it provides maximum performance and is easily accepted by Google. So, the focus is on the inside of the site in the following areas:
- XML sitemap
- Site security (SSL)
- Responsive theme
It can be said that search Engine Optimization is not only focused on keywords. However, it also improves the content of the content on your site, and even improves the structure of a site so that it can actually be accepted by search engines.
Some Kinds of How SEO Works
Google is the most used search engine. Therefore, Google uses a detailed calculation in placing a site in the top position.
There are techniques and algorithms used to select thousands of sites, only after the sites have passed the selection can be placed in the top position. In selecting this, a web crawler is used with the following working system:
That is the process of collecting and storing newly released or updated web pages. The search engine will work from page to page and check every link.
The next way SEO works is indexing, which is when search engines study the structure of a site and its quality to see its relevance to the needs of the audience. Then see the credibility of each web page that has been saved.
Where the search engine will accept requests from internet visitors who enter keywords. Then the search engine will carry out the process by processing these keywords.
4. Calculating Relevancy
The next way SEO works is the process of calculating the relevance of keywords on each stored page, then calculating how many keywords are used on one page of the site.
5. Retrieving Result
The final step is to take the most relevant results from the keywords and display them on one page. This page will index the pages according to the most relevant keywords.
Each search engine uses its own algorithm to process searches and relevant web pages. Each search engine will update its search algorithm so that the index can change.
Therefore, bloggers and business owners must always update so they can stay in the top search rankings. However, many also do not understand this matter so they immediately leave the handling to the experts.
The application of search engine optimization is very important for business people who do digital marketing or bloggers. However, before implementing it you need to carefully study how this SEO works to get a more solid implementation. Want to market your product digitally? Contact Dreambox! We are ready to help. Click here!