Recall when Facebook’s News Feed was chock entire of applications like Zynga’s FarmVille? That era, in the early 2010s, was Mark Zuckerberg’s initially large try at generating Fb much more substantial than just a social network and far more like a platform for builders akin to Windows.
It was a formative period of time for the world-wide-web, when cellular phones and the application financial system have been just getting off. For Fb, it was the “Move Rapid and Crack Things” period — an early motto of the enterprise — when it grew to hundreds of millions of buyers and produced selections that still haunt it to this working day. What did Zuckerberg get suitable in this period of time that established Facebook up for dominance, and what did he get completely wrong alongside the way?
That’s a tease of what you can count on in the second episode of the new season of Land of the Giants, Vox Media Podcast Network’s award-winning narrative podcast series about the most influential tech companies of our time. This year, Recode and The Verge have teamed up over the study course of seven episodes to explain to the story of Facebook’s journey to getting to be Meta, showcasing interviews with present and former executives.
Our 1st episode, on the creation of the Information Feed, told the story of Zuckerberg’s original vision for social media. Episode two seems at the effects of pursuing that vision at total pace. We make clear how the era that brought us FarmVille and “Log in with Facebook” would direct the enterprise into a single of its major scandals: Cambridge Analytica.