You may have noticed while looking through Google search results over the last few years there are highlighted results known as special search features. These are referred to as rich results, and search engines use these rich search results in order to make searches
more insightful for their users. Essentially, this helps make complex information a lot more friendly for users to digest.
For a lot of people in the SEO business, getting a specific piece of content to populate in as a rich result can be a goal. This is because the result will stand out and can often result in a lot of traffic flowing to your site. This is because a rich result is
essentially a stamp of approval from Google itself. There are a few ways to help your content get a rich result, which includes dominating specific keyphrases, but also by having well-written, high-quality content.
Getting Star Ratings In Google
Google search ratings are based on real ratings and reviews, but those ratings/reviews must be related to a Google-understood element on your site. One of the most important reviews that Google recognizes are products. However, you can get ratings and reviews
on other elements of your content, as well.
Getting Your Content Into Video/Movie Results in Google
Video content can appear in search results in several different ways: As a result of a regular Google search, a video-specific search, or from an image search. If you use something like Schema to describe your video, you can make sure that Google has a clear understanding
of your video so it will populate in the proper searches.
Great-Looking Results Needs Great-Looking Copy
To go along with all of your SEO planning and Google rich result organizing, you must also make sure that the copy you want to populate the searches is clean and easy to read.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St. Pete SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.