Jiji Kenya has introduced that it has recorded over 6 million end users and 2 million adverts in Kenya doubling its 12 months-about-calendar year overall performance. 

The on the internet marketplace penetrated the industry in 2020 when there ended up about ten on the web platforms in the market. It has because become the swiftest escalating e-commerce.

In March 2022, Alexa, a internet site traffic analytics platform, rated it as the main system among all, owning 2.5million exceptional website visitors month to month, when compared to 1.5 million in 2021.

When Jiji Kenya established up shop in 2020, there was an outbreak of coronavirus pandemic, consequently it witnessed amplified functions on the platform as quite a few small and medium-sized enterprises turned on the web to get to far more buyers due to movement restrictions imposed to have COVID-19.

As a result, they registered a sharp progress in the range of sellers to 100,000 whilst active monthly users surged to 800,000.

“Our quick growth is the consequence of developing a new reliable e-commerce surroundings for all customers and sellers in the sector and introducing functions that would hugely gain them. By means of our relentless endeavours on customer results and new innovations, we have come to be the most downloaded system,” claimed Maksym Golubev, Jiji Kenya’s State Supervisor.

“Over the earlier calendar year, we have invested intensely in cutting down fraud degrees by up to 10 moments and educating our customers on security actions. As a final result, we have been awarded 2 times as the ideal E-commerce site and twice as the very best classifieds web page in Kenya.”

On line marketplaces have turn into the preferred purchasing platforms in Africa. In accordance to a Jiji Kenya survey of its buyer base, far more than 45% most well-liked the market thanks to the range of items and solutions.


Survey effects printed in a UNCTAD report in March this calendar year also identified that additional than 40% of clients in four massive African nations around the world have been setting up to reduce their supermarket searching in the potential by acquiring foodstuff, clothes, and electronics on-line.

Supply chain constraints, supply, and transport fees as well as troubles in conference purchaser shipping necessities are a challenge for several on line platforms forcing shoppers to choose to shop on marketplaces, instead than e-commerce suppliers.

As element of this great growth, Jiji Kenya has accomplished a selection of main milestones, including:

  • Remarkable Organization Functionality: Jiji Kenya studies a doubling of major-line expansion 12 months-around-12 months in 2022, accelerating its advancement from 2020. Further, the business doubled its traffic and the amount of ads in 2022.
  • Acquisitions and Developments: Jiji was equipped to receive Autos45 and has also taken the initiative to examine vehicles by extra than 200 parameters. Compared with a classifieds market where checks are inadequately carried out, they assure excellent checks and thorough stories on a car’s affliction with many databases and determine the appropriate price ranges ahead of they are sold and/or auctioned.
  • Recognition: Jiji Kenya has continued to outline the current market with the most helpful and usable web page and the most very affordable charges of ads in the market.  This has led to four significant recognitions, two awards as the Very best E-commerce Web-site and two other people as the Finest Classifieds Web page.
  • Believe in: Given that acquiring OLX from the South African online financial commitment big Naspers two many years in the past, Jiji Kenya has focused on eradicating fraud on the site by the deployment of Synthetic Intelligence. They have decreased the range of scammers by up to 10 periods. It is now a lot a lot more hard to fraud people unlike before.

“Jiji Kenya has quickly become the most reliable system for the reason that of its dedication to buyer achievement and breakneck developments,” said  Anton Volianskyi, CEO and Founder of Jiji Africa. “Jiji Kenya’s aggressive growth strategy parallels what I envisioned when I commenced Jiji Africa. It is this sort of a pivotal time for the business and we purpose to lessen the churning price to retain the coveted no. 1 place in Kenya.”

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