Deepika Padukone for Melange
Deepika Padukone for Melange

Melange, the ethnic wear label by Life style, introduced actor Deepika Padukone as its manufacturer ambassador together with the launch of their new assortment. With this, the company aims strengthen the brand name ethos of ‘Rethink Ethnic’ and epitomises the versatile, eclectic design and style of modern day Indian women of all ages.

The curated collection consists of florals re-imagined in new silhouettes and prints, a ‘Work from Home’ selection showcasing the Linen variety, and classic styles recreated into modern variations.

Rishi Vasudev, executive director, Life style Global, explained, “Melange by Lifestyle has normally celebrated the style sensibilities of modern-day Indian ladies who are strong and self-designed. Our model ambassador Deepika Padukone captures this daring and individualistic type that Melange signifies. Getting one particular of the most regarded brand names in India throughout marketplaces, Melange carries on to press boundaries by ‘rethinking’ ethnicwear and all that it has to offer. I search forward to our prospects currently being delighted by the new selection that delivers forth some amazing pieces, best for every single situation.”

Study also: Emotional pathways to shopper loyalty in a pandemic world

“Melange by Life style has managed to beautifully capture the essence of the fashionable Indian lady. I am delighted to be declared as the model ambassador for Melange by Way of life and search forward to the journey forward,” Padukone extra.