RAINBOW RANGERS TOYS FROM MATTEL’S FISHER-Value DEBUTS AT WALMART Suppliers NATIONWIDE, WALMART.COM AND AMAZON

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Genius Brands Intercontinental, Inc. (NASDAQ: GNUS) introduced nowadays the debut of the initial toys from Fisher-Rate, a division of Mattel, Inc. (NASDAQ:MAT), for the hit original preschool sequence, Rainbow Rangers, now obtainable at Walmart (NYSE:WMT) suppliers across the U.S., Walmart.com and Amazon.

BEVERLY HILLS, Calif., Aug. 03, 2020 (World NEWSWIRE) — Following 4 years of development and production, Genius Brand names Global, Inc. “Genius Manufacturers” (NASDAQ: GNUS) declared right now the debut of the initial toys from Fisher-Value, a division of Mattel, Inc. (NASDAQ:MAT), for the strike unique preschool collection, Rainbow Rangers, now offered at Walmart (NYSE:WMT) retailers throughout the U.S., Walmart.com and Amazon.

The “Team Rainbow Rangers” multipack (MSRP: $24.99, ages 3+) characteristics characters—Rosie Redd, Mandarin Orange, Anna Banana, Pepper Mintz, Bonnie Blueberry, Indigo Allfruit, Lavender LaViolette and Floof—from the popular Rainbow Rangers sequence, at this time airing on Nick Jr. in the U.S., Nickelodeon Latin The usa, China’s CCTV and other important territories all-around the entire world.  Each distinctive and assorted character signifies a superpower, which includes tremendous toughness, songs electricity, animal whisperer, invisibility, tremendous vision, tremendous velocity, micro-power!  The launch of the Rainbow Rangers’ toys will be supported by a in depth national promotion and promotional campaign, which includes television advertising, common social media and influencer applications, a buyer appreciation initiative, new material, and a lot more.

In addition to Mattel, present producing associates making merchandise for mass retail and on the net for Rainbow Rangers include Distribution Remedies (DVDs), Bentex (clothing), MacMillan Publishing (guides), Dynacraft (bicycles), Centric Models (sleepwear), Handcraft (underwear), and Disguise (costumes and extras).

“Over the weekend, we formally launched on the web the first Rainbow Rangers toy figures from Mattel’s Fisher-Cost into the U.S. marketplace on Walmart.com, and Amazon, and we hear from prospects that the product or service has appeared to be sold through but retain checking back! And, we launch in Walmart outlets today, marking a significant step for Genius Manufacturers in the progress of the brand name!” commented Chairman & CEO Andy Heyward. “The Rainbow Rangers manufacturer has all of the elements to most likely grow to be a breakout strike and a enormous business for Genius Brands.  A ton of our licensing/producing partners come to feel the similar way, which is why we have hundreds of products SKUs in almost each and every classification coming to retail across North The us above the upcoming 12 months.”

As section of the launch initiative, Genius Models will be issuing commemorative, restricted version, numbered and hand-signed lithographs showcasing the Rainbow Rangers to the initially 1,000 buyers to post evidence of in-retail store or on the internet buy.  The lithographs will be accompanied by a hand-signed certificate of authenticity and embossed foil seal to be affixed to the multipack. Genius Manufacturers will also give an added 2,500 customers, at no value, hand-signed and numbered Certificates of Authenticity and embossed seals.

Claimed Heyward, “I’ve been privileged to shepherd many prosperous brand names, these as Strawberry Shortcake, The Authentic Ghostbusters, and Inspector Gadget, to name a couple, exactly where the first toys have turn into really beneficial collectible objects. As a token of our appreciation for our Rainbow Rangers enthusiasts, we are thrilled to be capable to provide this exceptional totally free opportunity to develop into a collector at launch.”

Showcasing participating storylines rooted in themes of empowerment, diversity, friendship, and sustainability, Rainbow Rangers is a rescue-primarily based sequence that follows the adventures of 7 ladies who are Earth’s initial responders, shielding people, animals, sources, and the natural attractiveness of our planet.  The collection now airs on Nick Jr. in the U.S., with new episodes at the moment in generation!, readily available in around 100 million U.S. television households and about 200 million mobile equipment.  Rainbow Rangers also airs in critical markets all-around the world, like Nickelodeon Latin America, NOGGIN in Latin The united states, CCTV in China, Cartoonito in Italy, TVNZ in New Zealand, 9 Community in Australia, and a lot more.

Rainbow Rangers is the consequence of the genius powering our all-star artistic team, which incorporates by Rob Minkoff, the director of Walt Disney’s Lion King and Shane Morris the co-author of Walt Disney’s Frozen.  The head writer of Rainbow Rangers is Elise Allen, who between other issues was head author of Disney Channel’s strike, The Lion Guard, and the Director of Rainbow Rangers is Mike Maliani, who directed Strawberry Shortcake, a manufacturer which did $5 billion of retail gross sales in five several years,” commented Heyward.  “We love Rainbow Rangers for two causes:  Initial, it is in trying to keep with our ethos for Genius Brands…it is beneficial, enriching, non-violent programming for young children.  As the father of two girls, I felt it was important to not only clearly show range, shielding the world, and its animals, but also to present younger female heroes! And, we have even extra Rainbow Rangers written content coming in the around long run, showcasing celeb visitor stars, and new themes!”

About Genius Models Global

Genius Manufacturers Intercontinental, Inc. (Nasdaq: GNUS) is a leading world kids media corporation producing, producing, advertising and licensing branded children’s amusement homes and customer products and solutions for media and retail distribution. The Company’s award-winning ‘content with a purpose’ portfolio incorporates the upcoming Stan Lee’s Superhero Kindergarten, starring Arnold Schwarzenegger and in partnership with Alibaba Rainbow Rangers for Nick Jr. Llama Llama, starring Jennifer Garner, for Netflix award-profitable toddler brand Baby Genius adventure comedy STEM series Thomas Edison’s Top secret Lab and entrepreneurship collection Warren Buffett’s Top secret Millionaires Club. As a result of licensing agreements with foremost companions, characters from Genius Brands’ IP also appear on a large array of purchaser products for the globally retail market. The Company’s new Kartoon Channel! is accessible in over 100 million U.S. television households by way of a wide array of distribution platforms, together with Comcast, Cox, DISH, Amazon Key, Sling Tv, Apple Television, Roku, Amazon Hearth and additional. For supplemental information, make sure you visit www.gnusbrands.com.

Ahead On the lookout Statements: Sure statements in this push launch represent “ahead-on the lookout statements” inside of the which means of the federal securities guidelines. Words and phrases such as “could,” “may well,” “will,” “must,” “believe that,” “hope,” “anticipate,” “estimate,” “carry on,” “forecast,” “forecast,” “challenge,” “prepare,” “intend” or similar expressions, or statements concerning intent, belief, or recent expectations, are forward-searching statements. Even though the Business thinks these forward-searching statements are realistic, undue reliance must not be positioned on any these types of forward-searching statements, which are primarily based on facts readily available to us on the day of this release. These forward looking statements are dependent upon latest estimates and assumptions and are subject matter to various challenges and uncertainties, which include without the need of limitation, our means to make income or attain profitability our capability to receive added financing on suitable phrases, if at all our potential to repay our fantastic credit card debt the possible issuance of a considerable range of shares to our convertible notice holders which will dilute our fairness holders fluctuations in the final results of our functions from period to period general economic and money situations our capacity to foresee improvements in popular tradition, media and films, manner and engineering aggressive pressure from other distributors of content and in just the retail current market our reliance on and associations with 3rd-party manufacturing and animation studios our capacity to marketplace and advertise our items our reliance on 3rd-parties to market our goods our ability to maintain tempo with technological advances our ability to safeguard our intellectual assets and all those other chance aspects established forth in the “Risk Factors” part of the Company’s most recent Annual Report on Kind 10-K and in the Company’s subsequent filings with the Securities and Trade Commission (the “SEC”). Hence, actual success could be materially distinctive. The Firm expressly disclaims any obligation to update or alter statements no matter whether as a result of new facts, foreseeable future occasions or usually, besides as necessary by legislation.

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