Search Engine Optimization, a technique that is often a mystery as well as the most sought after. A technique that is often “scared” by beginners who are just learning and is also used as a “mainstay weapon” by experts search engine (SEO).
But, what exactly is the function of SEO optimization? Well, how to use SEO properly will help increase rankings and traffic to our website. If you are a blogger who intends to monetize blog or if you are a Internet marketerSEO will certainly be very necessary.
In this post, we will discuss how to optimize SEO in full. What technique is it? Here’s the full review:
Optimizing On-page SEO on the Website
On-page SEO is a technique to maximize the performance of a website in accordance with search engine regulations, in this case Google. Before we start optimizing individual pages, please make sure that your entire website is set up properly.
We still often find websites that are not SEO friendly, even on websites that look good in terms of appearance but are not yet SEO Friendly. It is this point that must be improved, namely the performance of the website must be good in the eyes of search engines and in the eyes of the user or audience.
What we will learn:
- Checking whether our website is already in practice on-site SEO properly.
- How to link from one page to another for SEO optimization.
In general, in addition to managing content, make sure you also have access to be able to manage title tagspage title, and meta tags. Most websites that exist today use a code-based platform Hypertext Mark Up Language (HTML), for example Blogspot, and Content Management System (CMS) as used by WordPress and Joomla. That means, make sure we can login and set the HTML or CMS code of our website.
First Steps to Learn SEO from the Basics
Making your website SEO Friendly certainly requires a lot of effort. But you don’t need to worry because there is a lot of information that can be learned, related to optimizing the performance of your website using SEO.
As a first step, we will list a few things that must be prepared before setting up a website. That is, make sure that you have access to manage this list.
This deals with pretty deep technical issues, so if you have webmaster or web designer, You can ask for his help. Or if not, you can do some research and find out about this.
Here’s the list:
- Page titles on every page. This means HTML tags on every page.
- Meta tags on every page.
- Meta keywords on every page.
- Make sure there is only ONE
(heading) on every page and post. H1 is usually used for page or post titles. You can use as many
as you want, but make sure there is only 1
because if you use more than 1 headingyour post will be considered spam.
- Have a contact page.
- Can change or add content to the page.
- Access to blogs/news pages.
What is meant by a blog is that you have access to create, edit and sharepublish new post.
For a more detailed way to edit posts, you can see in the following video:
On-Site Search Engine Optimization
There are only two main categories in SEO optimization: on-site and off site.
- On-site SEO is optimization that is done within our own website. This is what we will discuss now.
- Off-site SEO is optimization from outside the website. In other words, getting backlinks from another website. There is some debate about the most appropriate and safe way of optimization off-site SEO, but we will discuss that in the next article.
How to optimize on-site SEO is as follows:
Read also: Off-Page SEO: A Beginner’s Guide
Understand Website Structure
It’s important to understand the structure of a website because the way you link from one page to another can either optimize for SEO or destroy it. There is a so-called “silo structure” which is very popular because it is successful in optimizing SEO.
As an illustration, here we provide an example silo structure:
Another no less important way to optimize on-site SEO is learning to link or link one page to another. When one article has a link to another article, it means we have done “link juice” which serves to increase each other’s rankings or traffic.
Some website templates come with features “Read more” automatically, so we don’t have to bother anymore. Well, what if you want to create a link or link in the content? We recommend using keywords as anchor text.
In addition to keywords, we can also use several variations of links. For example:
- Read more at
- Click here
- Website address or naked link. Example: www.dewaweb.com
- Post title
- Next article
If the above steps are done correctly, your website ranking will increase a week or a week later. Please remember, SEO is slow. Unlike when you take an exam at school or take a quiz where the results can be seen immediately.
New Keyword Optimization
Search Engine Optimization is closely related to keywords or commonly referred to as keywords. Choosing keywords that have high traffic potential is very important. The characteristics of good keywords are keywords with high search volume and high click value.
What we will learn:
- How to optimize existing content.
- Knowing what optimizations are classified as spam.
Say, we already have a list of keywords. Now is the time to optimize the results keyword research the. Please take a look at your Google Webmaster Tools and check the keywords in Search Console. Look for keywords that are not in the top 5 rankings.
Copy those keywords into Google and see which pages or articles appear in the search results. This page is what we will optimize with these keywords.
Go to the page and make the following changes:
- Put the keyword phrase in title tags. It’s better if you put it at the beginning.
- Put keyword phrases in
tags or subheading. Add some relevant words to form a complete sentence. For example, your keyword is “Search Engine Optimization”, so make it a complete sentence like “Easy Steps to Optimizing Search Engine Optimization”.
- Put ONE keyword phrase in the content.
- Put the keyword phrase in the meta keywords.
Just that. Check the progress of the ranking of the page you are optimizing for a week later.
SEO Learning Tips for Beginners:
- Don’t make title tags which is too long, a maximum of 60 characters.
- We recommend that you use a capital letter at the beginning of the word so that it doesn’t appear that the title tag is just a copy and paste result. Example: Complete Search Engine Optimization (SEO) Guide.
- Use natural phrases or sentences.
- If the content is not very relevant to the keyword phrases, then you need to revise the content to make it relevant.
Excessive = Spam
Apart from creating original and quality new content, there is nothing more for us to do. Next, we will definitely create new content and enter new keywords, right? So, there is no need to add too many keywords in the page we edited earlier. You definitely don’t want your page to look like a “pause”, do you? Take it easy, don’t overdo it.
How to make quality posts that are SEO friendly you can read here.
Search for 20 or more keywords and keyword phrases or as many keywords as you want. Do the same as the steps above. Yes, this does sound like a long-winded move. But believe me, when y
ou get used to it, optimization techniques like this won’t feel heavy anymore.
In addition to optimizing existing pages, of course you are free to create new articles with new keywords. This is the best strategy because, as we said earlier, if you’re constantly optimizing a page with lots of keywords, you’ll look like you’re sucking in, and that’s not good for SEO.
It would be better if you use new keywords for new posts. Post articles with relevant categories. If the new post has relevance to the previous post, please link it.
- Start optimizing some pages with the keywords you have selected.
- Take a look at the results in Google Webmaster Tools and see if the ranking goes up or not.
Once again, we want to remind you beginners, learning SEO (Search Engine Optimization) techniques is not an instant job. It takes patience to get maximum results. That’s all from us, good practice, good luck.