On-page SEO is the practice of SEO optimization performed on published content. On page SEO optimization steps focus on the factors that are in the content. In simple terms, on page SEO can be interpreted as an optimization step to improve the quality of content so that it is easy for readers to read and understand your website or blog.

1. Use Simple Permalinks

Simple permalink is one of the indicator SEO 2019 tips. Simple permalinks will make it easier for search engines to recognize the topic you are discussing. Ideally, the permalink contains enough focus keywords that you are targeting.

For example, you are targeting keywords Men’s watch. The ideal permalink for such content would be something like this:


Unfortunately, WordPress by default creates your permalinks like this:


So you need to change it independently. Relax, how to change the permalink structure is quite easy. You just need to open dashboard WordPress then click Settings > Permalinks. After that, select the permalink structure Post Name and click Save.

2. Create Interesting Content Titles

When people search for a keyword on Google, they can only see the title and a brief description of your content in the search results. So you need to make the title as attractive as possible so that people are immediately interested in reading your content.

You can add numbers or adjectives to make the content title more interesting. According to the Content Marketing Institute, titles with numbers perform 45 percent better than titles without numbers. As an example:

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3. Add Image or Video

Content that contains text alone is certainly very boring for readers. Besides being boring, content without any visual media will also be tiring to read. So make sure to add at least an image or two to each of your content.

4. Image Optimization

In the third point, we recommend adding images in your content. So that the images you add can improve the quality of on-page SEO, there are several things you need to pay attention to.

First, make sure the image size is not too big. Large images will only slow down the loading of the website. Therefore, you need to reduce the image size. At least one image is no more than 100KB in size.

You can take advantage of image compression services such as TinyPNG, ILoveIMG, Trimage, Kraken, and OptiPNG. These services will help you reduce the image size without compromising its quality.

Second, give the file name according to the focus keyword you are targeting. File names that match the focus keyword can help the image appear in Google Image Search.

Third, change the alt text according to the focus keyword. Alt text or alternative text serves to help Google identify the topic you are discussing in the content. In addition, the right alt text also makes it easier for images to appear in image search results.

5. Take advantage of Headings and Subheadings

To make it easier for visitors to read the content, you need to create a clear and easy-to-understand content structure. One way to create an easy-to-understand content structure is to use headings and subheadings.

Headings and subheadings serve to break your article into sections. Simply put, headings and subheadings are chapters and subchapters just like in a book. With headings and subheadings, readers will find it easier to find the important points they need.

Apart from that, headings and subheadings also help search engines to understand your content. Headings make it easier for search engine bots to crawl the content and see it as the subject of the content.

WordPress provides Heading 1 to Heading 6. Heading 1 is usually automatically used as a title. So what you can use next is Heading 2 to Heading 6. However, usually you only need up to Heading 4. In each of these headings, you should enter focus keywords or their derivatives.

6. Put Focus Keywords in the First 100 Words

In addition to the title, the first paragraph should also give the reader a good first impression. You must to the point about what you will convey in the content. So it’s best, put focus keywords in the first 100 words if possible.

7. Use a Responsive Theme (Mobile Friendly)

What is meant by a responsive theme is a theme that is compatible with any device. Whether you open it on a desktop, tablet, or mobile device, your website still runs well and is responsive.

Unfortunately not all WordPress themes are responsive. So you have to be careful before choosing a theme for your website. Make sure the theme you choose is responsive on all devices, especially mobile devices.

8. Insert Outbound Link

When creating content, try to have at least one link to another website or an outbound link. However, not a perfunctory website, yes. Make sure the website you use as a referral source has a good reputation.

Outbound links serve to show that the content you create has a credible source. With links that point to appropriate referral sources, your content is also considered to have the same topic as the referral website.

Not only outbound links, you also need to maximize internal links. Internal links are links that point to other content on your website. This type of link is important to make it easier for readers to move from one content to another on your website.

10. Increase Website Speed

Slow loading websites will only frustrate visitors and leave your website. The more people leave your website, the higher the bounce rate will be. A high bounce rate will certainly have a bad effect on the quality of your SEO.

11. Use LSI Keywords

You do need to repeat the focus keyword several times in one piece of content. However, that does not mean you can repeat it excessively. Repeating keywords excessively will only make Google consider your content as spam.

To work around this, you can use LSI keywords. LSI keywords are keywords that still have a similar meaning to the keywords you are targeting.

12. Add Social Media Share Button

So that readers can easily share content, you need to add a share button on all of your website content. That way, they only need to press the share button and automatically share the content on the social media of their choice.

To add share buttons on social media, you can use the help of a plugin. There are many social media plugins for you to choose from. Find the right social media plugin for your website at This article.

13. Pay Attention to Content Length

The number of words in the content is also one of the on-page SEO indicators that you need to pay attention to.

There is no exact number of how many words should be in the content. Because the determination of the number of words is always different depending on the targeted keywords and competitor content. You may need to create 800 words of content for keyword A, while for keyword B, you must create 2000 words of content.

14. Make Sure to Create Quality and Solutions Content

Apart from word count, another thing to consider when creating content is the quality itself. Without good quality, no matter how many words you write, it will be difficult to win the competition in Google search results.

What does quality content look like?

The content must answer the reader’s questions. When they type a keyword into a search engine, what they expect is an answer. So make sure to provide relevant information as per the searcher’s need.

15. Set Link So Open in New Tab

It may seem trivial to open a link in a new tab, but it can improve the experience of your website visitors. Imagine, if there are three or four links in one article, readers need to press the back button repeatedly to return to the first content. Besides being tiring for readers, opening links in the same tab is also feared to increase the bounce rate.