Sierra Nevada Brewing Co. – Digital & Media Director – Brewbound.com Craft Beer Job Listing

The Digital & Media Director is accountable for driving Sierra Nevada’s digital and compensated media strategy with an emphasis on delivering transformational improve to be a digitally led advertising and marketing workforce with a society of innovation, exam and discover, and educated danger having.  With a enthusiasm for storytelling, uncover resourceful techniques to convey to the Sierra Nevada story across a wide variety of channels.   Lead the electronic content material endeavours by owning the eyesight and execution of our all round written content library and neighborhood administration.  The prosperous prospect will deliver a hugely innovative, arranged, and strategic mentality to the part, which will be crucial to delivering breakthrough strategies.

Essential Obligations

• Direct the development and execution of the paid out and owned channel tactic
• Oversee the manufacturing of information for organic and paid campaigns throughout all digital platforms
• Guide, handle and provide path to the in-residence written content crew and external photographers/videographers to make sure the innovative vision will come to daily life
• Guide the management of model websites with oversight of world-wide-web layout, UX and e-commerce systems
• Determine and execute a electronic advertising roadmap that communicates the manufacturer objective and drives engagement all through the in general funnel
• Lead Media Supervisor and Media agency to build in-depth media programs, which includes channel method, media combine allocation, focus on viewers, marketplaces, and arrive at and frequency plans
• Husband or wife with Study Manager to establish check and master roadmap, to assess media efficiency and produce recommendations to improve media prepare
• Collaborate with Visitor Encounter and Ecommerce teams to execute all on line merchandising strategies ensure on-line merchandising is supported by ideal in class attributes in regions of navigation, inside lookup, item established-up, and activation
• Accountable for effectiveness across articles and channels keep an eye on and review electronic inputs to notify strategic arranging and artistic material that generates results
• Lead info analytics and offer dashboards for KPI monitoring and reporting
• Evaluate and appraise workflows and endorse operational enhancements to make improvements to efficiency
• System and regulate departmental spending plan by way of powerful investigation, forecasting, and management, repeatedly analyzing and improving upon return on expenditure
• Keep up to day with evolving media and know-how traits and explore new and effective merchandise or enhancements that will improve digital encounter and make earnings and earnings

Skills

Training

• Master’s degree in communication, public relations, or journalism expected OR any mixture of knowledge and/or education from which equivalent expertise, capabilities and talents have been accomplished

Encounter

• 9 (9) years’ progressive electronic practical experience at a life-style brand or electronic agency expected.
• Seven (7) years’ administration or management expertise required

Understanding, Techniques & Abilities

• Verified capacity to believe strategically & creatively in developing digital tactics, methods and initiatives
• Deep understanding of digital and classic media which include verified analytical and quantitative skills and a robust knowing of KPIs
• In-depth expertise of social media platforms and an being familiar with of how to implement them in the Sierra Nevada voice
• Difficult the status quo and pursuing new suggestions and methods of believed
• Capacity to foster a tradition that conjures up and celebrates creativeness and innovation
• Robust leadership expertise, element-oriented, organized and self-inspired
• Self-starter with ability to anticipate desires and initiate exercise in assist of company targets.

Journey

• Occasional travel demanded (10-20%), principally to conferences, agency or distributor conferences, and seminars

Get the job done Natural environment

The work ecosystem characteristics described right here are agent of all those an employee encounters whilst undertaking the necessary features of this career. Realistic lodging may possibly be produced to empower persons with disabilities to perform the vital functions.

This task is often in a silent business office environment with occasional exposure to a producing setting, which may perhaps consist of moist or humid problems (non-climate), exposure to shifting mechanical elements and loud noises, which could once in a while demand hearing security.  This purpose routinely utilizes standard place of work gear these kinds of as desktops, telephones and photocopiers.  When on the road making activities, this work is uncovered to a assortment of temperature circumstances, heat, chilly, wind, rain and is required to operate via them to supply top-quality party experiences to our buyers. 

Physical Needs

The bodily calls for described in this article are consultant of those people that will have to be satisfied by an personnel to productively conduct the important capabilities of this work. Acceptable accommodations could be built to allow folks with disabilities to conduct the necessary capabilities.

When undertaking the responsibilities of this Task, the employee is often needed to use arms to finger, deal with, or sense.  The worker is often expected to attain with fingers and arms and converse or listen to.  Specific vision skills essential by this position contain near eyesight, peripheral eyesight, depth perception and the capability to change concentration. 

Supplemental Needs

• Will have to be keen to do the job non-regular several hours, which include some evenings and weekends
• Picked applicant will be expected to go a post present, pre-employment track record verify
• Picked applicant have to reside/relocate to San Francisco, CA or Chico, CA
• You need to be at least 21 yrs of age to do the job for Sierra Nevada Brewing Co.

** This position will continue to be open up till filled online programs will be reviewed weekly **

Sierra Nevada Brewing Co. is an Equal Opportunity Employer