T.H.E. Show 2022: Hi-Fi Shows Are Back…So Why Are Manufacturers Making the Same Mistakes

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Jun 14, 2022 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

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Putting on a Hello-Fi demonstrate is an monumental quantity of perform owning labored in the fiscal media and function setting up side of that business in the 1990s, I have a sturdy understanding of the problems of jogging anything as intricate as a trade clearly show with as many 30,000 attendees in many metropolitan areas above the class of a number of months. Absolutely everyone loves to complain about how they are run — but none of these people could do it improved. If they could — they would be in that business.

The COVID pandemic was the closing nail in the coffin for a number of Hi-Fi business trade displays like RMAF and there is tremendous threat included when placing a single on there is no promise that people will display up even if they pre-order tickets.

Emiko Carlin worked like a meshuganah to put The Property Entertainment Show 2022 on and we were very happy to be included as equally a media lover and participant. It’s some thing that we will absolutely do once more.

Meeting present visitors and new viewers right after this weekend was a fantastic encounter for our workforce this was the initially field Hello-Fi clearly show for a lot of of them even even though they have been audiophiles for many many years.

We had breakfast and supper with each other nearly every day for 4 days and it gave us an option to look at notes, and pay attention to differing opinions about the systems that we all listened to.

The eCoustics Team at T.H.E. Show 2022
The eCoustics Workforce at T.H.E. Display Long Seashore 2022 (besides Emiko).

If you assume we all concur about what we collectively listened to — you would be completely wrong.

We’re heading to include our “Best in Show” in a potential post at the close of the 7 days, but make no error — some firms fully grasp the landscape in entrance of them a good deal improved than many others.

S. California is an massive industry for high-conclude audio/online video and own audio equipment and it was encouraging to see young customers and more woman listeners show up at more than the study course of the 3 days.

All of that becoming claimed, I even now see (getting attended and lined shows likely back again to 1998) the exact same people attending and suppliers making the exact issues which is more and more discouraging for a amount of good reasons.

The Skinny

The area has a range of really profitable dealers and it tends to make sense that they represented the extensive the vast majority of the rooms at the clearly show.

But I have a sincere concern for all of them.

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Do none of you market anything that is cost-effective for possible new shoppers to knowledge at a display?

I have an understanding of that sellers want to show off the “best” that they market, but how does it appeal to new enterprise if you run a pair of $8,500 loudspeakers with electronics and cables that run about $100,000 USD?

Boenicke W8 Loudspeaker in Walnut Finish at T.H.E. Show
Boenicke W8

The Boenicke W8 ended up just one of the finest loudspeakers at T.H.E. Show 2022 I might even nominate it for the “Best Room” when we vote.

The $85,000 value of electronics driving them appears like a missing option.

Most of the present attendees who are seasoned audiophiles are not dumping their existing units for this one, and the younger individuals who attended their 1st significant-stop audio present are in all probability leaving that area equally amazed with what they read but also discouraged that they just can’t afford to pay for just about anything.

This identical scenario performed out in so numerous rooms. Considerably much too several.

If the industry doesn’t kick the behavior and let the 25-45 crowd who are new to all of this working experience programs in the $2,500 to $20,000 range — the present-day generation of audiophiles will die off in the following two many years and that will be it.

The other difficulty includes the incapacity of vendors to properly market the knowledge.

You are promoting the world’s most effective music listening experience. Develop a listening experience that resonates with individuals. Lodge rooms and ballrooms absence any real sense of intimacy or the search and truly feel of a dwelling area or den.

Commit in rugs, artwork, lights, and furniture that generates some true atmosphere.

Devore Fidelity O/baby Loudspeaker right angle at T.H.E. Show
Devore Fidelity O/baby

Prevalent Wave Hi-Fi did that in their DeVore Fidelity/Audio Hungary/Merason space that essentially felt like a real space. I needed to go back due to the fact it felt like my den albeit just somewhat lesser.

You want a person to pony up $120,000 for the method you are demonstrating?

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Get paid it. Seduce them. Make them want to remain and listen all weekend and consider about which child they are advertising to pay back for it all.

Related reading: Present reviews about T.H.E. Demonstrate 2022.

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