Organic results appear as a result of your search on a search engine such as Google. The non-organic results tend to be paid advertisements whose content may or may not relate to those who searched for it. 

What is Organic SEO?

Organic SEO is a process by which a site can improve its position in the search engine results pages (SERP) without using paid advertising. When done correctly, organic SEO can provide long-term benefits for businesses of all sizes, helping them compete more successfully by creating content that users are searching for.

When should your business use Organic Marketing?

Your business should use organic SEO when ranking for keywords that are not highly competitive. This means that you will have a better chance of showing up first if it is an organic result than a non-organic result.

How does your business benefit from Organic SEO?

There are many different ways that your business can benefit from organic SEO. The main benefits are as follows: 

1. Increased website traffic 

Website traffic is one of the essential metrics that any business can track. You will likely see a corresponding increase in website traffic by improving your website’s position in the search engine results pages. The website traffic is increased through:

More quality content that people will want to link to and socialize about, potentially leading to backlinks. 

• More relevant keywords can improve your site’s ranking for those keywords.

• Better rankings for specific keyword phrases will send more traffic to your site. 

Organic traffic is more valuable than paid traffic because it is not subject to clicks from bots or other automated systems. This means that the people clicking through to your website are likely to be more interested in your products or services.

2. Increased visibility 

Every month, a massive amount of people search for something on Google. Almost every one of them clicks on the number one result or two results. When ranking at the top of the search engine results pages, you get more visibility for your business and your website. This will help you to attract more customers and grow your revenue stream. Increased visibility will also lead to more brand recognition and trustworthiness among users. 

3. More relevant customers 

A company can add value to its customers by increasing the relevance of its customers. Organic SEO can help to do this by improving your website’s position for specific keyword phrases that are relevant to your business. This will result in more visitors interested in what you have to offer, leading to more conversions and sales. 

4. Cost-effective 

One of the best things about organic SEO is a cost-effective way to improve your website’s visibility. Unlike paid advertising, organic SEO does not require spending money to see results. The only things that you need to do to start seeing results are: 

• Find the right keywords that your site should be targeting. 

• Create high-quality content that is relevant to those keywords. 

• Optimize your website for those keywords. 

5. Increased ROI 

Organic SEO can increase ROI through more conversions and sales, resulting in a better return on your marketing investment. ROI refers to the amount of money you make back in profits compared to your invested amount. This is done by: 

• More relevant & targeted traffic 

• A higher conversion rate 

For example, if you invest $10,000 in organic SEO and receive 50,000 visitors to your website in a month, you can expect a reasonable conversion rate of at least 2%. That would result in 1,000 conversions and $20,000 in revenue. This would give you a 200% ROI on your investment. 

6. Branding 

An organic SEO strategy allows you to build trust, authority, and credibility for your business. This can be done by creating valuable content on your site that improves the lives of those who read it. It also helps you to establish yourself as an expert in your industry. Branding involves: 

• The use of your company’s name, logo, and other identifiers 

• The creation of a unique voice and personality for your company 

• A consistent look and feel across all of your marketing channels

Organic SEO is one of the best ways to build brand awareness and create an enduring relationship with your customers.

7. Improved conversion rates 

According to Hubspot, an organic SEO strategy can improve the conversion rate by 50%. This is primarily due to users feeling more comfortable purchasing from a website on the first page of their search results. Conversion rates are the percentage of website visitors who complete the desired action, such as signing up for a newsletter or buying a product. 

8. Better customer retention 

When you improve your website’s visibility and attract more relevant customers, you will also retain more of those customers. This will help you increase the lifetime value of each customer and improve your overall customer acquisition costs. 

9. Access to relevant data 

Organic SEO allows you to access a lot of data about your customers and the search queries that they make. This is a valuable resource for marketers as it helps them understand what their customers want and how they can improve their products and services. 

10. Improved website usability 

Good organic SEO will help increase a website’s usability. This is defined as a website’s ease of use, efficiency in delivering information, and ease in navigation. A website that is easy to use will keep visitors engaged and help them find the information they are looking for. This can lead to more conversions and sales.

11. Long-term benefits 

When done correctly, organic SEO can provide long-term benefits for businesses of all sizes. This means that you will be able to enjoy a higher ROI for many years to come.

By using organic SEO, your business can enjoy a wide variety of benefits to help you grow and compete more successfully online. If you are looking for a way to improve your website’s position in the search engine results pages, organic SEO is the way to go. Thanks for reading!